Unnaturally oversized bags and distorted spaces feature a giant frame inspired by vunque's signature laser-cut detailing, functioning as a portal between realms. Each world framed within and beyond captivates the viewer's gaze. Everyday objects are reinterpreted as unfamiliar installations. Familiar items are transformed through extraordinary scale and placement, awakening new senses.
The project's surreal imagery mirrors the structural variations of the 26FW collection. Bold cuts shape dimensional silhouettes, fluid volumes, and intricate details in harmony. The pink-toned bag dominates space with its oversized presence in the campaign, while black and brown pieces are positioned throughout the surreal scenes, showcasing the collection's diversity. AI-rendered visuals translate vunque's design philosophy into fantastical imagery.
Familiar routines often dull our senses. Vunque shifts the lens angle to transform mundane scenes into wondrous art. Through which lens are you viewing the world?
FAQ
Who did VUNQUE collaborate with for the 26FW 'Through the Lens Time' campaign?
VUNQUE collaborated with visual designer Jung Sihyun. Using AI technology, they created imagery reminiscent of surrealist works by René Magritte and Salvador Dalí, transforming VUNQUE's signature laser detailing into giant frames that serve as portals connecting different surreal worlds.
What are the design features of the VUNQUE 26FW collection?
The collection features sculptural silhouettes created through bold cuts, flexible volume, and meticulous detailing. The campaign showcases bags in pink, black, brown, and other colors, offering an experience of perceiving everyday objects in unfamiliar ways through structural variations.
What do the giant frames in the VUNQUE campaign represent?
They're an embodiment of VUNQUE's signature laser detailing, functioning as portals connecting surreal worlds. Inside and outside the frames, impossibly oversized bags and distorted spaces unfold, serving as devices that encourage viewing familiar everyday life from fresh perspectives.
