Vans has unveiled its 'Off The Wall' global campaign spotlighting the brand's iconic Authentic silhouette. The campaign was executed in collaboration with CORTIS, a creative group within the APAC Vans family, who embody boundary-pushing creativity and free-spirited attitudes. Through their distinct perspectives and collaborative energy, CORTIS visualizes the essential message of the Authentic, reinterpreting the Off The Wall ethos with contemporary sensibility.
First introduced in 1966 as a deck shoe, the Authentic has evolved over nearly 60 years into a symbol of self-expression across skate and street culture. What began as a simple silhouette with durable construction has transformed into an emblem of creativity and individuality that transcends generations. This campaign extends that legacy to today's creators, shedding new light on the Authentic's timeless appeal within a modern context.
The campaign styles are currently available at Vans stores both online and offline. Additional colorways are scheduled to release on April 2, expanding the range of options while maintaining the classic silhouette. After 60 years, the iconic pair returns to the streets once again.
First introduced in 1966 as a deck shoe, the Authentic has evolved over nearly 60 years into a symbol of self-expression across skate and street culture. What began as a simple silhouette with durable construction has transformed into an emblem of creativity and individuality that transcends generations. This campaign extends that legacy to today's creators, shedding new light on the Authentic's timeless appeal within a modern context.
The campaign styles are currently available at Vans stores both online and offline. Additional colorways are scheduled to release on April 2, expanding the range of options while maintaining the classic silhouette. After 60 years, the iconic pair returns to the streets once again.
FAQ
Who collaborated on the Vans Authentic 'Off The Wall' campaign?
Vans partnered with KORTEZ, a creative group active as Vans Family in the APAC region, for the 'Off The Wall' campaign. KORTEZ visualized the Authentic's essential message through unconventional creativity and free-spirited attitude.
When was the Vans Authentic first released?
The Vans Authentic debuted in 1966 as a deck shoe. Over nearly 60 years, it evolved through skate and street culture into a symbol of self-expression, representing creativity and individuality across generations.
When is the new Vans Authentic campaign product launching?
The campaign's Authentic is currently available at Vans online and offline stores. Additionally, new colorways will be unveiled on April 2nd, adding diverse color options to the classic silhouette.
