
V returns as the face of TIRTIR's new 'Tinted Skin Glow Cushion' campaign. In the images revealed by TIRTIR, V showcases a clear, radiant complexion that embodies the product's core identity. The cushion is formulated as a lightweight tinted moisturizing base designed to adhere seamlessly to the skin. Its key features are skincare-infused adhesion and 24-hour long-lasting radiant coverage.
The product proposes a clean glow makeup look that honors the skin's natural texture. Rather than heavy layering, it aims for transparent luminosity. The tinted formula delivers both color correction and hydration simultaneously, engineered to maintain radiance throughout the day. V's clean skin tone clearly illustrates the product's direction.
After its debut in key global markets, the cushion will pre-launch in Korea through the Naver Brand Store on September 14. It will then gradually roll out through TIRTIR's official online store and other channels. V has previously participated in multiple TIRTIR campaigns, maintaining a close relationship with the brand. This campaign naturally aligns his clean, healthy image with the product's clean glow concept.
Which matters more to you—coverage or radiance?
The product proposes a clean glow makeup look that honors the skin's natural texture. Rather than heavy layering, it aims for transparent luminosity. The tinted formula delivers both color correction and hydration simultaneously, engineered to maintain radiance throughout the day. V's clean skin tone clearly illustrates the product's direction.
After its debut in key global markets, the cushion will pre-launch in Korea through the Naver Brand Store on September 14. It will then gradually roll out through TIRTIR's official online store and other channels. V has previously participated in multiple TIRTIR campaigns, maintaining a close relationship with the brand. This campaign naturally aligns his clean, healthy image with the product's clean glow concept.
Which matters more to you—coverage or radiance?



FAQ
What's the new TIRTIR product featuring V as the model?
TIRTIR 'Tinted Skin Glow Cushion.' A lightweight tinted moisturizing cushion offering skincare-level adherence, 24-hour radiant coverage, and clean glow makeup that enhances skin's natural texture.
When does the TIRTIR Tinted Skin Glow Cushion launch in Korea?
Pre-launching September 14 on Naver Brand Store, then rolling out through TIRTIR's official online channels. It launched in key global markets before the domestic release.
What are the key features of the Tinted Skin Glow Cushion?
Skincare-level adherence and 24-hour lasting radiant coverage. The tinted moisturizing formula delivers color and hydration simultaneously, enhancing skin's natural luminosity rather than masking it with heavy coverage.