Umbro's British Pop Collection, Coloured by London

Umbro, the football sports brand with a history spanning nearly 100 years, presents its British Pop collection, a winter down line inspired by colors distinctive to Britain. The Umbro British Pop collection is generating even more buzz as it brings together a diverse cast of figures based in London, including artists, brand directors, baristas, and photographers.

London-based figures took part as models, including TEONI, an artist causing a new sensation in the fine art world; OBIEKWE, a street culture brand director and skateboarder; ZAC, a music producer and rapper rooted in East London culture; LUCAS, a fashion model who is also a vintage collector and runs his own brand; JAYDON, a globally active model and travel influencer; and JACOB, a model who runs his own distinctive café space, all showcasing the color palette unique to the British Pop down collection. Umbro also joined forces with KAY, a photographer regarded as the face of Shoreditch, London, to capture the city's singular atmosphere.

The collection comprises down jackets, vests, and quilted setups, and the British Pop down jacket will be available from Thursday the 19th through the Umbro online mall and offline stores. If you are looking for an essential item this FW season that is basic yet offers two styling options thanks to its reversible design, visit the Umbro mall or your nearest Umbro store!