TWICE's Mina appeared at the SK-II 'Lock in Youth' pop-up store. The event was held at Anderssen Seoul in Seongsu to celebrate the official launch of PITERA™ Serum, the brand's first-ever serum. Mina showcased her signature clear and elegant presence as the brand muse. She has long been compared to a swan for her graceful demeanor, and this appearance was no exception. The Seongsu pop-up is drawing attention as the first venue to experience PITERA™ Serum in person.
PITERA™ Serum is SK-II's first serum launch in the brand's history. Over ninety percent of its formula is concentrated PITERA, focusing on deep absorption into the skin. Considering SK-II has relied on a single essence for decades, this serum release marks an unusual move. Mina was selected as the official face of the product and leads the launch campaign.
At the pop-up, Mina captivated attention with her bright, translucent complexion. Her hair fell in a long, center-parted style, and she wore a simple beige dress. Achieving sophistication without excessive detail is one of Mina's strengths. Throughout the space, photo zones inspired by the serum bottle and hands-on product stations were set up for visitors.
Seongsu has emerged as Seoul's pop-up hub. Dozens of brand pop-ups launch there every month. SK-II joined the wave, choosing Anderssen Seoul at Seongsuilro 6-gil 36, Singgwan. The pop-up will run for a limited time, allowing visitors to try the serum firsthand and view Mina's campaign footage on site.
Mina's presence dominated the venue. Her quiet yet powerful energy filled the space. What does elegance mean to you?
PITERA™ Serum is SK-II's first serum launch in the brand's history. Over ninety percent of its formula is concentrated PITERA, focusing on deep absorption into the skin. Considering SK-II has relied on a single essence for decades, this serum release marks an unusual move. Mina was selected as the official face of the product and leads the launch campaign.
At the pop-up, Mina captivated attention with her bright, translucent complexion. Her hair fell in a long, center-parted style, and she wore a simple beige dress. Achieving sophistication without excessive detail is one of Mina's strengths. Throughout the space, photo zones inspired by the serum bottle and hands-on product stations were set up for visitors.
Seongsu has emerged as Seoul's pop-up hub. Dozens of brand pop-ups launch there every month. SK-II joined the wave, choosing Anderssen Seoul at Seongsuilro 6-gil 36, Singgwan. The pop-up will run for a limited time, allowing visitors to try the serum firsthand and view Mina's campaign footage on site.
Mina's presence dominated the venue. Her quiet yet powerful energy filled the space. What does elegance mean to you?
FAQ
What is SK-II Pitera Serum?
Pitera Serum is SK-II's first-ever serum in the brand's history. Formulated with over 90% Pitera, it focuses on deep skin absorption, and TWICE's Mina serves as the official muse for the product.
Where was the SK-II Lock in Youth pop-up held?
The pop-up was held at Anderson C Seongsu in Seoul (36 Seongsuil-ro 6-gil, Seongdong-gu, new building). It served as the launch venue where visitors could experience Pitera Serum first, featuring Mina's campaign video and product booths.
What look did TWICE's Mina wear to the pop-up?
Mina appeared in a simple beige-toned dress with long straight hair parted down the center. Without excessive embellishment, she achieved a clear and elegant aura, showcasing her presence as the brand's muse.
