Italian luxury house Tod's has unveiled its latest campaign 'The Sweet Drive' featuring brand ambassador Jungwoo. Conceived around the idea of a leisurely drive away from the urban landscape, the campaign reinterprets the essence of Italian lifestyle through a contemporary lens that resonates with today's audience.
Showcasing the Spring Summer 2026 collection designed by creative director Matteo Tamburini, Jungwoo presents a refined vision of modern Italian elegance. He styles the Pashmy jacket with wool setups, signature Gommino shoes, and the Di Bag, creating a harmonious balance between classic sophistication and contemporary edge. The mustard-toned jacket paired with a black shirt exemplifies this duality of timeless and modern aesthetics.
Tod's, renowned for combining traditional Italian craftsmanship with modern design sensibility, focuses this campaign on proposing a lifestyle of refined ease and understated luxury. Jungwoo has served as the brand's global ambassador since 2024, embodying Tod's youthful yet sophisticated image across international markets.
The campaign imagery will be released progressively across Tod's official channels and social media platforms.
Showcasing the Spring Summer 2026 collection designed by creative director Matteo Tamburini, Jungwoo presents a refined vision of modern Italian elegance. He styles the Pashmy jacket with wool setups, signature Gommino shoes, and the Di Bag, creating a harmonious balance between classic sophistication and contemporary edge. The mustard-toned jacket paired with a black shirt exemplifies this duality of timeless and modern aesthetics.
Tod's, renowned for combining traditional Italian craftsmanship with modern design sensibility, focuses this campaign on proposing a lifestyle of refined ease and understated luxury. Jungwoo has served as the brand's global ambassador since 2024, embodying Tod's youthful yet sophisticated image across international markets.
The campaign imagery will be released progressively across Tod's official channels and social media platforms.
FAQ
Who is the model for Tod's 'Sweet Drive' campaign?
Jung Woo, Tod's brand ambassador, models the 'Sweet Drive' campaign. Since 2024, Jung Woo has served as Tod's global ambassador, expressing the brand's Italian lifestyle with contemporary sensibility.
Who is the creative director of Tod's 2026 Spring/Summer collection?
Tod's 2026 Spring/Summer collection was designed by Creative Director Matteo Tamburini. This collection features brand signature items including Pascimy jackets, wool setups, Gommino shoes, and Di bags, proposing contemporary Italian style.
What is the concept of Tod's 'Sweet Drive' campaign?
Tod's 'Sweet Drive' campaign was conceived around leaving the city for a leisurely drive. It unfolds Tod's sophisticated, leisurely Italian lifestyle through contemporary storytelling, proposing a modern sense of luxury lifestyle.
