PUMA's iconic Speedcat has returned in an entirely new form, thanks to ROSÉ. The newly unveiled SPEEDCAT ÉTOILE reinterprets PUMA's signature low-profile silhouette with soft pink hues and satin details, transforming its motorsport heritage into an unexpectedly feminine and elegant mood. The design, originally inspired by racing culture, has evolved in a fresh direction through ROSÉ's unique sensibility.
As PUMA's global ambassador, ROSÉ embodies both the sportiness and elegance inherent in the Speedcat through this campaign. In the film, she creates a relaxed yet sophisticated atmosphere in a pink-toned, aesthetically curated space alongside an acoustic guitar, demonstrating that the Speedcat Étoile transcends its performance-driven origins to become a statement piece for everyday style.
From a shoe built for speed to one designed to captivate every gaze. The SPEEDCAT ÉTOILE is priced at 159,000 KRW and will be available at PUMA official stores and online. This campaign with ROSÉ stands as a testament to the perfect fusion of sports heritage and contemporary sensibility, marking a memorable chapter in the evolution of an iconic silhouette.
As PUMA's global ambassador, ROSÉ embodies both the sportiness and elegance inherent in the Speedcat through this campaign. In the film, she creates a relaxed yet sophisticated atmosphere in a pink-toned, aesthetically curated space alongside an acoustic guitar, demonstrating that the Speedcat Étoile transcends its performance-driven origins to become a statement piece for everyday style.
From a shoe built for speed to one designed to captivate every gaze. The SPEEDCAT ÉTOILE is priced at 159,000 KRW and will be available at PUMA official stores and online. This campaign with ROSÉ stands as a testament to the perfect fusion of sports heritage and contemporary sensibility, marking a memorable chapter in the evolution of an iconic silhouette.
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