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ROSÉ Reimagines PUMA Speedcat Étoile

PUMA's iconic Speedcat has returned in an entirely new form, thanks to ROSÉ.

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PUMA's iconic Speedcat has returned in an entirely new form, thanks to ROSÉ. The newly unveiled SPEEDCAT ÉTOILE reinterprets PUMA's signature low-profile silhouette with soft pink hues and satin details, transforming its motorsport heritage into an unexpectedly feminine and elegant mood. The design, originally inspired by racing culture, has evolved in a fresh direction through ROSÉ's unique sensibility.

As PUMA's global ambassador, ROSÉ embodies both the sportiness and elegance inherent in the Speedcat through this campaign. In the film, she creates a relaxed yet sophisticated atmosphere in a pink-toned, aesthetically curated space alongside an acoustic guitar, demonstrating that the Speedcat Étoile transcends its performance-driven origins to become a statement piece for everyday style.

From a shoe built for speed to one designed to captivate every gaze. The SPEEDCAT ÉTOILE is priced at 159,000 KRW and will be available at PUMA official stores and online. This campaign with ROSÉ stands as a testament to the perfect fusion of sports heritage and contemporary sensibility, marking a memorable chapter in the evolution of an iconic silhouette.

FAQ

How much does the PUMA Speedcat Étoile worn by Rosé cost?

The PUMA Speedcat Étoile retails for 159,000 KRW. This sneaker elegantly reinterprets racing heritage with pink colorways and satin details, and is available at PUMA official stores and online.

How does the PUMA Speedcat Étoile differ from the original Speedcat?

The Speedcat Étoile maintains PUMA's signature low-profile silhouette but reinterprets the racing heritage with a feminine and elegant mood by adding soft pink colorways and satin details.

What is Rosé's relationship with PUMA?

Rosé is PUMA's global ambassador. Through the Speedcat Étoile campaign, she harmoniously expresses sports heritage with contemporary sensibility, presenting the brand's iconic shoe in a fresh new way.