RIMOWA unveiled new colorways for its Essential and Groove collections, inviting SEVENTEEN's S.Coups to the reveal. With one hand resting on his chin and the other forming a 'that's me' gesture with thumb and forefinger, S.Coups shared his moment witnessing RIMOWA's new palette. The frame layered his tousled hair and composed gaze over the geometry formed by Essential's signature grooves and Groove's curves.
Through this color drop, RIMOWA added variation to its classic lineup. Essential received fresh hues on its polycarbonate shell, while Groove appears to have redistributed color within its horizontal rib rhythm. Both collections maintain luggage durability while securing visual freshness.
S.Coups delivered the brand message naturally on screen. The moment he gazed at the camera with an adult expression—not as an idol—overlapped with the travel attitude RIMOWA proposes. Calm like SEVENTEEN's leader should be, yet losing none of the playfulness in a single hand gesture.
The video borrowed the chain message format: share within 4 seconds and your wish comes true. It grafted internet meme grammar onto a fashion brand campaign, aiming for viral spread while holding the line that preserves RIMOWA's signature luxury. S.Coups' presence likely secured that balance.
Will you share this video within 4 seconds, or simply remember RIMOWA's new colors and move on?
Through this color drop, RIMOWA added variation to its classic lineup. Essential received fresh hues on its polycarbonate shell, while Groove appears to have redistributed color within its horizontal rib rhythm. Both collections maintain luggage durability while securing visual freshness.
S.Coups delivered the brand message naturally on screen. The moment he gazed at the camera with an adult expression—not as an idol—overlapped with the travel attitude RIMOWA proposes. Calm like SEVENTEEN's leader should be, yet losing none of the playfulness in a single hand gesture.
The video borrowed the chain message format: share within 4 seconds and your wish comes true. It grafted internet meme grammar onto a fashion brand campaign, aiming for viral spread while holding the line that preserves RIMOWA's signature luxury. S.Coups' presence likely secured that balance.
Will you share this video within 4 seconds, or simply remember RIMOWA's new colors and move on?
FAQ
When did RIMOWA unveil the new colors for the Essential and Groove collections?
RIMOWA recently unveiled new colors for its Essential and Groove collections, inviting SEVENTEEN's S.Coups to the event. Essential features fresh hues on its polycarbonate shell, while Groove repositions color within its signature horizontal grooves.
Did SEVENTEEN's S.Coups participate in the RIMOWA campaign?
Yes. S.Coups was invited to the unveiling of RIMOWA's Essential and Groove collection colorways, where he conveyed the brand message. His composed expressions and subtle gestures naturally embodied RIMOWA's vision of travel.
How do RIMOWA Essential and Groove differ?
Essential is RIMOWA's classic line featuring signature grooves on a polycarbonate shell, while Groove emphasizes a curved rhythm of horizontal grooves. Both collections maintain their durability while achieving fresh visual appeal through the new color releases.
