Danish rainwear brand Rains has unveiled its Spring/Summer 2026 collection campaign, 'Live in it', accompanied by behind-the-scenes footage that offers an intimate look at the creative process. The campaign captures a surreal urban moment where time appears suspended, rain falls in slow motion, and a figure dressed in Rains strides forward with quiet confidence through the city.
The BTS video reveals elements not included in the official campaign film, including candid shots of models and crew working in real rain, as well as directorial moments unfolding behind the camera. The footage provides an unfiltered glimpse into how the cinematic atmosphere was achieved, conveying both the intensity of the production and the meticulous attention to detail that shaped the final result.
Blending functionality with urban sensibility, the SS26 collection continues Rains' design philosophy of minimal yet practical silhouettes, featuring performance-driven pieces suitable for everyday wear. The full collection is now available at Rains official stores worldwide.
The BTS video reveals elements not included in the official campaign film, including candid shots of models and crew working in real rain, as well as directorial moments unfolding behind the camera. The footage provides an unfiltered glimpse into how the cinematic atmosphere was achieved, conveying both the intensity of the production and the meticulous attention to detail that shaped the final result.
Blending functionality with urban sensibility, the SS26 collection continues Rains' design philosophy of minimal yet practical silhouettes, featuring performance-driven pieces suitable for everyday wear. The full collection is now available at Rains official stores worldwide.
FAQ
What is the name of the RAINS 2026 Spring collection campaign?
The RAINS Spring 2026 collection campaign is titled 'Live in it'. This campaign captures time-frozen moments within busy urban landscapes, with a behind-the-scenes video also released to glimpse the production process.
What content is included in the RAINS SS26 campaign behind-the-scenes video?
The behind-the-scenes video features models and staff shooting in actual rain, along with direction scenes from behind the camera. Through vivid moments from the production site not visible in the official campaign video, you can see how the cinematic atmosphere was achieved.
Where can you purchase the RAINS 2026 Spring collection?
The RAINS Spring 2026 collection is currently available at the RAINS official store. This collection combining functionality with urban sensibility consists of performance-focused minimalist designs wearable in everyday life.
