Danish rainwear brand Rains has unveiled its Spring/Summer 2026 collection campaign, 'Live in it', accompanied by behind-the-scenes footage that offers an intimate look at the creative process. The campaign captures a surreal urban moment where time appears suspended, rain falls in slow motion, and a figure dressed in Rains strides forward with quiet confidence through the city.
The BTS video reveals elements not included in the official campaign film, including candid shots of models and crew working in real rain, as well as directorial moments unfolding behind the camera. The footage provides an unfiltered glimpse into how the cinematic atmosphere was achieved, conveying both the intensity of the production and the meticulous attention to detail that shaped the final result.
Blending functionality with urban sensibility, the SS26 collection continues Rains' design philosophy of minimal yet practical silhouettes, featuring performance-driven pieces suitable for everyday wear. The full collection is now available at Rains official stores worldwide.
The BTS video reveals elements not included in the official campaign film, including candid shots of models and crew working in real rain, as well as directorial moments unfolding behind the camera. The footage provides an unfiltered glimpse into how the cinematic atmosphere was achieved, conveying both the intensity of the production and the meticulous attention to detail that shaped the final result.
Blending functionality with urban sensibility, the SS26 collection continues Rains' design philosophy of minimal yet practical silhouettes, featuring performance-driven pieces suitable for everyday wear. The full collection is now available at Rains official stores worldwide.
DOWNLOADS
커버 이미지 + PAP 로고 합성 갤러리 이미지 다운로드는 스탠다드 멤버십 전용입니다.
참여 크리에이터는 본인 작품을 무료로 다운로드할 수 있어요.
참여 크리에이터는 본인 작품을 무료로 다운로드할 수 있어요.
개인 사용 및 비상업적 용도에 한해 사용 가능
