Prada has opened a new space, Prada Galleria, inside Milan's Galleria Vittorio Emanuele II. It's the exact location where Mario Prada opened his first boutique in 1913, now reimagined as a place where over a century of brand history can be experienced in one visit. Prada Galleria functions not just as a store but as a cultural space that bridges the brand's past and present. Here, Prada's timeline unfolds across three layers: shopping, exhibition, and archive.
The centerpiece is Pradasphere, Prada's first permanent brand exhibition. It traces the collection archive from 1913 to today in chronological order. The display includes not only garments but also accessories, campaign imagery, and design sketches. Recent collections by Miuccia Prada and Raf Simons are featured as well. It's a space where visitors can read the trajectory of how Prada evolved from a leather goods atelier into a fashion house.
Underground, a newly opened passage called Passaggio Segreto connects the women's and men's boutiques. The name means 'secret passage' in Italian, and it doubles as a gallery. Vintage collections and archival pieces line both sides of the corridor. The shopping route itself becomes an exhibition route. Even those who came simply to browse end up walking through the brand's history.
Prada Galleria is a case study in how a brand reinterprets its own roots. Prada presents itself here as both a fashion label and a cultural institution. More than a century of history doesn't just mean longevity—it's proof that the brand has continued to renew an aesthetic that still resonates today. Do you believe a brand's past can persuade its present?
The centerpiece is Pradasphere, Prada's first permanent brand exhibition. It traces the collection archive from 1913 to today in chronological order. The display includes not only garments but also accessories, campaign imagery, and design sketches. Recent collections by Miuccia Prada and Raf Simons are featured as well. It's a space where visitors can read the trajectory of how Prada evolved from a leather goods atelier into a fashion house.
Underground, a newly opened passage called Passaggio Segreto connects the women's and men's boutiques. The name means 'secret passage' in Italian, and it doubles as a gallery. Vintage collections and archival pieces line both sides of the corridor. The shopping route itself becomes an exhibition route. Even those who came simply to browse end up walking through the brand's history.
Prada Galleria is a case study in how a brand reinterprets its own roots. Prada presents itself here as both a fashion label and a cultural institution. More than a century of history doesn't just mean longevity—it's proof that the brand has continued to renew an aesthetic that still resonates today. Do you believe a brand's past can persuade its present?
FAQ
Where is Prada Galleria located?
Prada Galleria is located inside the Galleria Vittorio Emanuele II in Milan. This is the exact site where Mario Prada opened his first boutique in 1913, marking the brand's historic starting point.
What can you see at Pradasphere?
Pradasphere is Prada's first permanent brand exhibition, showcasing collection archives from 1913 to the present in chronological order. It includes garments, accessories, advertising campaigns, design sketches, and recent work by Miuccia Prada and Raf Simons.
What kind of space is Passaggio Segreto?
Passaggio Segreto, meaning 'secret passage,' is an underground corridor connecting Prada's women's and men's stores. Vintage collections and archive pieces line both sides, transforming the shopping route into a gallery experience.
