Digital platform ONNOW has unveiled the latest installment of its 'What's On?' interview series featuring Ukrainian designer brand DZHUS. This 16th edition explores the philosophy and design universe of DZHUS, known for its conceptual approach to contemporary fashion, in an exclusive video content introduced by PAP Magazine.
DZHUS has established a distinctive position in the fashion industry through architectural silhouettes and transformable designs. Founder and designer Irina Dzhus pushes the boundaries of garment construction through geometric patterns and innovative structures, presenting possibilities where a single piece can metamorphose into multiple forms. This interview captures her creative process and insights into the Ukrainian fashion scene.
ONNOW's 'What's On?' series is a project dedicated to spotlighting emerging designers and brands, committed to discovering new voices in the fashion industry. Under the creative direction of fashion director Naz Kisnisci, videographers LMauro Punch and Junse Liu crafted visual storytelling that effectively captures DZHUS's avant-garde aesthetic.
This content transcends a simple interview, serving as a case study of how Eastern European fashion's experimental spirit and sustainable design philosophy are gaining recognition on the global stage. Through the ONNOW platform, it promises to inspire both industry professionals and fashion enthusiasts alike, showcasing the intersection of innovation and wearable art.
DZHUS has established a distinctive position in the fashion industry through architectural silhouettes and transformable designs. Founder and designer Irina Dzhus pushes the boundaries of garment construction through geometric patterns and innovative structures, presenting possibilities where a single piece can metamorphose into multiple forms. This interview captures her creative process and insights into the Ukrainian fashion scene.
ONNOW's 'What's On?' series is a project dedicated to spotlighting emerging designers and brands, committed to discovering new voices in the fashion industry. Under the creative direction of fashion director Naz Kisnisci, videographers LMauro Punch and Junse Liu crafted visual storytelling that effectively captures DZHUS's avant-garde aesthetic.
This content transcends a simple interview, serving as a case study of how Eastern European fashion's experimental spirit and sustainable design philosophy are gaining recognition on the global stage. Through the ONNOW platform, it promises to inspire both industry professionals and fashion enthusiasts alike, showcasing the intersection of innovation and wearable art.
FAQ
What is ONNOW's 'What's On?' interview series?
ONNOW's 'What's On?' series is a video interview project spotlighting emerging designers and brands. It focuses on discovering and introducing new voices in the fashion industry, with the 16th edition featuring Ukrainian conceptual brand DZHUS.
What are the design characteristics of the DZHUS brand?
DZHUS is known for architectural silhouettes and transformable designs. Founder Irina Dzhus presents conceptual wear that expands the boundaries of clothing through geometric patterns and innovative structures, allowing one garment to transform into multiple forms.
Who were the creators involved in producing this ONNOW interview video?
Fashion director Naz Kisnisci led the overall concept, while videographers Mauro Punch and Junse Liu handled the visual direction, capturing DZHUS's avant-garde aesthetic on film.
