Garment designer and project initiator Jiang YuHao and photographer Xiang ShouJu have unveiled the MOMOKO Dolls Project. Known for their remarkably lifelike proportions and dedicated following, MOMOKO Dolls are transformed into stylish muses through the artists' meticulous touch.
To some, dolls may be nothing more than toys that evoke nostalgia. To others, they can be a source of healing and a driving force in life. For Jiang YuHao, who struggled with insomnia and feelings of loss, and Xiang ShouJu, who wandered through a period of uncertainty, MOMOKO Dolls became a creative anchor during life's darkest nights. For these two artists adrift, the small figures offered a reason to move forward again.
The duo dresses MOMOKO Dolls in their own custom designs and photographs them with delicate lighting and composition, creating images that resemble full fashion editorials. The dolls' expressions, poses, and garment details are executed with a level of precision that rivals actual model shoots. This is why the project functions not as simple doll photography, but as an independent fashion endeavor in its own right.
Could the MOMOKO Dolls they have so carefully reimagined become a new source of dreams and hope for someone else? What has been your creative force?
To some, dolls may be nothing more than toys that evoke nostalgia. To others, they can be a source of healing and a driving force in life. For Jiang YuHao, who struggled with insomnia and feelings of loss, and Xiang ShouJu, who wandered through a period of uncertainty, MOMOKO Dolls became a creative anchor during life's darkest nights. For these two artists adrift, the small figures offered a reason to move forward again.
The duo dresses MOMOKO Dolls in their own custom designs and photographs them with delicate lighting and composition, creating images that resemble full fashion editorials. The dolls' expressions, poses, and garment details are executed with a level of precision that rivals actual model shoots. This is why the project functions not as simple doll photography, but as an independent fashion endeavor in its own right.
Could the MOMOKO Dolls they have so carefully reimagined become a new source of dreams and hope for someone else? What has been your creative force?
FAQ
Who created the Momoko Doll Project?
The project is led by costume designer and project planner Zhang Yuhao and photographer Xiang Shouji. The two artists dress Momoko dolls in custom-designed garments and shoot them with meticulous lighting and composition, finishing them like fashion editorials.
What is a Momoko doll?
Momoko dolls are figures made with human-like natural proportions, boasting a devoted following. They can express facial expressions and poses as convincingly as real models, making them ideal muses for fashion projects.
Why did Zhang Yuhao and Xiang Shouji start the Momoko Doll Project?
Both artists found creative energy in Momoko dolls during dark periods in their lives—Zhang Yuhao battled insomnia and loss, while Xiang Shouji wandered aimlessly. These small dolls became their reason to move forward again.
