French leather goods brand Polène has opened its new Leather Atelier in Seoul alongside its flagship store, inviting MEOVV's Gawon for a special visit. More than a retail space, the atelier is conceived as a cultural destination where visitors can witness the brand's craftsmanship and creative process firsthand.
At the Leather Atelier Seoul, artisans from Polène's workshop in Ubrique, Spain demonstrate the handcrafting of leather flowers on a permanent basis, offering an intimate look at the brand's meticulous attention to detail. Visitors can observe the transformation of raw leather into art through the skilled hands of master craftsmen, experiencing the materiality and dedication that define Polène's identity.
The space itself is equally compelling. Designed by WGNB, the interior features graceful curves and incorporates furniture and objects created in collaboration with Korean artisans, bringing Polène's aesthetic philosophy to life in three dimensions. By prioritizing the making process over product display, the atelier represents a new paradigm in how luxury brands engage with their audience.
During her visit, Gawon received a handcrafted leather flower directly from the artisan, immersing herself in the world of Polène. PAP Magazine's video captures this encounter between the brand's savoir-faire and the vibrant energy of Seoul, offering a sensory portrait of craftsmanship in motion.
At the Leather Atelier Seoul, artisans from Polène's workshop in Ubrique, Spain demonstrate the handcrafting of leather flowers on a permanent basis, offering an intimate look at the brand's meticulous attention to detail. Visitors can observe the transformation of raw leather into art through the skilled hands of master craftsmen, experiencing the materiality and dedication that define Polène's identity.
The space itself is equally compelling. Designed by WGNB, the interior features graceful curves and incorporates furniture and objects created in collaboration with Korean artisans, bringing Polène's aesthetic philosophy to life in three dimensions. By prioritizing the making process over product display, the atelier represents a new paradigm in how luxury brands engage with their audience.
During her visit, Gawon received a handcrafted leather flower directly from the artisan, immersing herself in the world of Polène. PAP Magazine's video captures this encounter between the brand's savoir-faire and the vibrant energy of Seoul, offering a sensory portrait of craftsmanship in motion.
FAQ
Where is POLÈNE's Leather Atelier in Seoul?
POLÈNE opened its Leather Atelier alongside the Seoul flagship store, featuring gracefully curved interiors designed by WGNB.
What can you see at the POLÈNE Atelier?
At Leather Atelier Seoul, a craftsman from the Ubrique workshop in Spain demonstrates the flower-making process in permanent residence, showcasing POLÈNE's meticulous craftsmanship.
