What makes her work compelling is that it goes beyond simply stamping logos onto food. Puma becomes a red macaron with a white jumping cat; Ganni appears as white and blue macarons stacked with its logo; The Ordinary takes the form of small jellies dotted with white and black specks, resembling serums filled with active ingredients. She translates each brand's colors, graphics, and forms into ingredients and plating, distilling identity into a single bite.
Her references range widely, from high fashion to streetwear brands, beauty labels, and even keyboard manufacturers. Formats vary too: finger foods stamped with logos, desserts shaped like products and packaging, jellies composed only in brand colors. You can instantly recognize the brand, yet it vanishes the moment you eat it—a pointed paradox.
Branding begins with sight and ends with taste. Which brand would you want to bite into?
FAQ
Who is Mayu Wakamatsu?
Mayu Wakamatsu is a Japanese conceptual food artist who transforms brand logos and product forms into edible creations. She translates the visual identities of brands like PUMA, GANNI, and The Ordinary into macarons, jellies, and desserts, turning branding into a gustatory experience.
Which brands has Mayu Wakamatsu turned into food?
Mayu Wakamatsu has engraved PUMA's jumping cat logo onto macarons, rendered the GANNI logo in white and blue macarons, and recreated The Ordinary serum bottles as jellies. Her references span high fashion, streetwear, beauty, and even keyboard brands.
What is Mayu Wakamatsu's creative approach?
Mayu Wakamatsu doesn't simply place logos on food—she translates a brand's colors, graphics, and product shapes through ingredients and plating. She transforms each brand identity into bite-sized branding that can be seen, touched, and tasted.
