Magazine 〈B〉 has chosen Margaret Howell for its very first exhibition. It runs from October 15 to 20, 2026, at TACT, second floor, 45 Anguk-dong, Jongno-gu. 〈B〉 is a magazine that explores a single brand in depth, and this marks its inaugural offline show. The exhibition unpacks the philosophy that designer Margaret Howell began with a single shirt and has carried forward ever since. Visitors walk through the space to encounter what makes the brand distinctly itself.
Margaret Howell was founded in London in 1970. The designer studied the structure and details of men's shirts to present her first collection. She stripped away unnecessary ornament and let fabric and cut do the talking. That attitude has remained unchanged for over fifty years. Timeless design, honest materials, clothes made to last—these three pillars anchor the brand.
For this exhibition, 〈B〉 visualizes the brand's archive and philosophy. Interviews, photographs, and objects from the magazine are placed throughout the space. Visitors follow 〈B〉's perspective and experience the values Margaret Howell has upheld. The show runs for six days, and admission is free.
Can a single shirt become the starting point of a brand? Margaret Howell answered that question with fifty years of work. This exhibition is a chance to walk through that answer yourself. What do you believe defines a brand's philosophy?
Margaret Howell was founded in London in 1970. The designer studied the structure and details of men's shirts to present her first collection. She stripped away unnecessary ornament and let fabric and cut do the talking. That attitude has remained unchanged for over fifty years. Timeless design, honest materials, clothes made to last—these three pillars anchor the brand.
For this exhibition, 〈B〉 visualizes the brand's archive and philosophy. Interviews, photographs, and objects from the magazine are placed throughout the space. Visitors follow 〈B〉's perspective and experience the values Margaret Howell has upheld. The show runs for six days, and admission is free.
Can a single shirt become the starting point of a brand? Margaret Howell answered that question with fifty years of work. This exhibition is a chance to walk through that answer yourself. What do you believe defines a brand's philosophy?
FAQ
When and where is the Magazine B Margaret Howell exhibition?
October 15–20, 2026, at TACT 2F, 45 Anguk-dong, Jongno-gu. Magazine B's first offline exhibition, it captures Margaret Howell's brand philosophy and archive in physical space.
When and how did Margaret Howell start as a brand?
Designer Margaret Howell launched in London in 1970 with a single men's shirt. For over fifty years, she's championed minimal decoration, letting fabric and cut do the talking with timeless design and honest materials at the core.
What kind of magazine is Magazine B?
A magazine that explores one brand in depth. This Margaret Howell show is B's first offline exhibition, translating interviews, photographs, and objects from the magazine into spatial form to visualize the brand's values.
