A pop-up store celebrating the 101st anniversary of 'Lee 101' has opened at 37 Yeonmujang-gil, Seongdong-gu, Seoul. The event runs for one week, from October 1 to October 7, 2026. Lee 101, first introduced as cowboy pants in 1925, has served as the brand's archetypal denim silhouette for over a century. Now it marks the 101st year of that long journey.
The pop-up offers visitors a closer look at Lee's identity and the heritage it has built over time. Guests can witness firsthand the traces of 101 years of denim craftsmanship. The space unfolds like an archive, capturing the brand's timeline. It shows how Lee 101 evolved from workwear for cowboys into everyday wear for people around the world.
Denim is a fabric that holds stories as it ages. Lee 101 has passed through countless bodies and memories over its 101 years. This pop-up is not just a retrospective but a platform to experience the living present of denim, still breathing and evolving.
The pop-up runs only until October 7. Located at 37 Yeonmujang-gil, Seongdong-gu, Seoul, the window is short. Don't miss the chance to visit. What time is woven into your denim?
The pop-up offers visitors a closer look at Lee's identity and the heritage it has built over time. Guests can witness firsthand the traces of 101 years of denim craftsmanship. The space unfolds like an archive, capturing the brand's timeline. It shows how Lee 101 evolved from workwear for cowboys into everyday wear for people around the world.
Denim is a fabric that holds stories as it ages. Lee 101 has passed through countless bodies and memories over its 101 years. This pop-up is not just a retrospective but a platform to experience the living present of denim, still breathing and evolving.
The pop-up runs only until October 7. Located at 37 Yeonmujang-gil, Seongdong-gu, Seoul, the window is short. Don't miss the chance to visit. What time is woven into your denim?
FAQ
When and where will the Lee 101 pop-up store take place?
The Lee 101 101st anniversary pop-up store will run from October 1 to 7, 2026, at 37 Yeonmujang-gil, Seongdong-gu, Seoul. The exhibition showcases the brand's heritage and 101 years of denim history.
When was Lee 101 first created?
Lee 101 debuted in 1925 as cowboy pants. Over the past century, it has become the brand's signature denim silhouette and prototype, celebrating its 101st anniversary in 2026.
What can you see at the Lee 101 pop-up?
The pop-up allows visitors to explore Lee's identity and 101 years of heritage. The journey from cowboy workwear to global everyday essential is presented in archive format, with traces of denim craftsmanship visible throughout the space.
