EXO's Kai has been named the new global ambassador for Lacoste, marking a fresh chapter with the French heritage brand. He recently attended the Lacoste Fall/Winter 2026 collection show in Paris, dressed in a modern look featuring a light grey oversized jacket and shirt that embodies the brand's signature sensibility.
Outside the venue, Kai was greeted by a crowd of fans and photographers, to whom he responded with his characteristically bright energy and warm smile. His 187cm statuesque proportions and refined styling made it clear why Lacoste chose him as an ambassador. The way he waved and engaged with fans demonstrated both the maturity and warmth of a global artist.
Founded in 1933 by tennis champion René Lacoste, the brand has long symbolized sports elegance and has recently expanded its reach to younger generations through collaborations with global K-pop icons. Kai's appointment as ambassador appears to be a continuation of this strategic direction.
PAP Magazine captured Kai's moment in Paris. His Paris Fashion Week appearance reaffirmed his position as one of 2025's most notable K-fashion icons.
Outside the venue, Kai was greeted by a crowd of fans and photographers, to whom he responded with his characteristically bright energy and warm smile. His 187cm statuesque proportions and refined styling made it clear why Lacoste chose him as an ambassador. The way he waved and engaged with fans demonstrated both the maturity and warmth of a global artist.
Founded in 1933 by tennis champion René Lacoste, the brand has long symbolized sports elegance and has recently expanded its reach to younger generations through collaborations with global K-pop icons. Kai's appointment as ambassador appears to be a continuation of this strategic direction.
PAP Magazine captured Kai's moment in Paris. His Paris Fashion Week appearance reaffirmed his position as one of 2025's most notable K-fashion icons.
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