Chanel's fragrances are ultimately completed through the people who wear them. BTS' JungKook has returned as the face of Chanel Beauty, unveiling a new fragrance campaign for the house. In this campaign, he introduces Les Exclusifs de Chanel, featuring 1957, Gardénia, and Comète. Shot in both black and white and color, the minimalist visuals show him alongside the fragrance bottles, capturing the restrained elegance that defines Chanel's heritage and craftsmanship.
Centered on 1957, the campaign illuminates the stories behind each scent and the philosophy of the house, rolling out across Chanel Beauty's global channels. JungKook, already a global ambassador for Chanel Maison, now extends his role into beauty. A fragrance is invisible, yet it lingers most powerfully in memory. What scent do you want to be remembered by?
Centered on 1957, the campaign illuminates the stories behind each scent and the philosophy of the house, rolling out across Chanel Beauty's global channels. JungKook, already a global ambassador for Chanel Maison, now extends his role into beauty. A fragrance is invisible, yet it lingers most powerfully in memory. What scent do you want to be remembered by?
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