Chanel's fragrances are ultimately completed through the people who wear them. BTS' JungKook has returned as the face of Chanel Beauty, unveiling a new fragrance campaign for the house. In this campaign, he introduces Les Exclusifs de Chanel, featuring 1957, Gardénia, and Comète. Shot in both black and white and color, the minimalist visuals show him alongside the fragrance bottles, capturing the restrained elegance that defines Chanel's heritage and craftsmanship.
Centered on 1957, the campaign illuminates the stories behind each scent and the philosophy of the house, rolling out across Chanel Beauty's global channels. JungKook, already a global ambassador for Chanel Maison, now extends his role into beauty. A fragrance is invisible, yet it lingers most powerfully in memory. What scent do you want to be remembered by?
Centered on 1957, the campaign illuminates the stories behind each scent and the philosophy of the house, rolling out across Chanel Beauty's global channels. JungKook, already a global ambassador for Chanel Maison, now extends his role into beauty. A fragrance is invisible, yet it lingers most powerfully in memory. What scent do you want to be remembered by?
FAQ
What fragrance is Jungkook introducing in this Chanel Beauty campaign?
Jungkook introduces three fragrances from Chanel's Les Exclusifs de Chanel collection: 1957, Gardénia, and Comète. The campaign centers especially on 1957, conveying the heritage and philosophy of Chanel perfumes.
What is Jungkook's relationship with Chanel?
Jungkook serves as global ambassador for Maison Chanel, expanding his role into the beauty realm through this fragrance campaign. As a BTS member, he represents the brand's face based on his global influence.
What meaning does Chanel 1957 fragrance carry?
Chanel 1957 is the signature fragrance of Les Exclusifs de Chanel collection, symbolizing the Chanel house's heritage and craftsmanship. This campaign highlights the story and brand philosophy embedded in the fragrance, unveiled through global channels.
