Jil Sander placed home in the middle of a runway. Simone Bellotti threw sofas and tables onto a private airport strip, twisting the brand's minimalism into something unfamiliar. No walls, no ceiling, just furniture left standing, while Edie Campbell and Daisuke Ueda moved through it like figures in a faded VHS tape. Everything is visible, yet nothing is explained.
Jil Sander has always said more with less. This time, Bellotti added the unnecessary to create more emptiness. Latex tables and foil-wrapped sofas appear as essentials, and suddenly 'less' feels strangely excessive. Traces of Hitchcock and Fassbinder linger, but the narrative remains deliberately incomplete.
Is this a home for leaving or returning? Airports always exist between departure and arrival. Placing the most private space in the most transient location—that contradiction is the heart of this collection. The more blanks left, the more seductive the story becomes.
Without explanation, imagination begins. Whether Campbell and Ueda are arriving or leaving is unclear, and it doesn't need to be. Bellotti offers no answers. Are you leaving right now, or have you just come home?
Jil Sander has always said more with less. This time, Bellotti added the unnecessary to create more emptiness. Latex tables and foil-wrapped sofas appear as essentials, and suddenly 'less' feels strangely excessive. Traces of Hitchcock and Fassbinder linger, but the narrative remains deliberately incomplete.
Is this a home for leaving or returning? Airports always exist between departure and arrival. Placing the most private space in the most transient location—that contradiction is the heart of this collection. The more blanks left, the more seductive the story becomes.
Without explanation, imagination begins. Whether Campbell and Ueda are arriving or leaving is unclear, and it doesn't need to be. Bellotti offers no answers. Are you leaving right now, or have you just come home?
FAQ
Where did Jil Sander's Simone Bellotti present this collection?
Simone Bellotti presented the collection on a private airport runway. By placing only sofas and tables without walls or ceilings, he merged the contrasting spaces of home and airport into one surreal setting.
Who appeared in the Jil Sander collection?
Edie Campbell and Ueda Daisuke appeared in the collection. The two walked the runway in scenes styled to resemble faded VHS footage, adding a nostalgic, dreamlike quality to the presentation.
What kind of minimalism did Jil Sander pursue this time?
Bellotti reinterpreted minimalism by adding unnecessary elements to create space and breathing room. Excess details like latex tables and foil sofas flipped the traditional meaning of 'less,' offering a provocative new perspective.
