Jihyo Named New 'Barrel Girl' for the Brand

Barrel has appointed singer Jihyo as its new 'Barrel Girl.' The campaign captures the excitement of waiting for a trip and showcases Jihyo's signature healthy, free-spirited energy, expressing the boundary between everyday life and travel in a sensory way. The collaboration naturally harmonizes Barrel's brand identity—spanning outdoor and lifestyle—with Jihyo's positive and vibrant image.

The newly unveiled campaign visuals feature Jihyo in a comfortable daily look, preparing for a journey. Her styling—comprising a floral cardigan, white tank top, and blue shorts—creates a refreshing yet relaxed summer mood. Sitting atop a travel case with an expression full of anticipation, Jihyo effortlessly conveys the excitement of the moments before departure.

Barrel has been leading watersports and outdoor culture since 1991, recently expanding into the lifestyle domain to connect with younger audiences. This collaboration with Jihyo is expected to reinforce Barrel's message of a free and active lifestyle while reaffirming the brand's youthful sensibility.

Full campaign visuals and additional content are available on Barrel's official website and social media channels. Experience the cool, refreshing summer mood proposed by Jihyo and Barrel firsthand.