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JENNIE's Universe Landed in Seongsu

JENNIE and adidas Originals are launching the adidas Originals by JENNIE collaboration on September 1. To mark the release, a two-day pop-up opened at Layer Studios 41 in Seongsu from August 29 to 30.

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JENNIE and adidas Originals are launching the adidas Originals by JENNIE collaboration on September 1. To mark the release, a two-day pop-up opened at Layer Studios 41 in Seongsu from August 29 to 30. Entry was open to all adiClub members.

The space was built around the Cosmic Ballerina: Kinematics concept. This vision of a ballerina dropped into orbit came directly from JENNIE. She wanted to hold ballet's softness and restraint, and the strength underneath it, inside an unknown space—her words, translated into architecture. A media art installation on the first floor carried the campaign's message, and the main film premiered there for the first time.

Visitors could shop the collection in limited quantities before the official launch. Jersey jackets, sheer bodysuits, and square-toe ballet flats were available. Follow the guide up to the third floor and the shopping space appeared. It was the only chance to try on and buy the pieces ahead of September 1.

JENNIE anchored this collaboration in ballet, but not in grace alone—in the force behind it. The unknown space became a stage for the extremes of restraint and intensity a ballerina holds. The pop-up wasn't a product display; it was an installation that let you walk through the concept she built. What do you see in ballet: elegance, or the strength beneath it?

FAQ

When and where was the JENNIE adidas collaboration pop-up held?

The JENNIE and adidas Originals pop-up was held August 29–30, 2026, at Layer Studio 41 in Seongsu. Open to all Adiclub members, it offered early access to limited quantities of the collaboration before the September 1 official launch.

What products are included in the adidas Originals by JENNIE collection?

The adidas Originals by JENNIE collection includes a jersey jacket, sheer bodysuit, and square-toe ballet flats. These items were available in limited quantities at the pop-up before the September 1 official release.

What is the Cosmic Ballerina: Kinematics concept?

Cosmic Ballerina: Kinematics is the concept JENNIE herself proposed for this collaboration, depicting a ballerina in space. JENNIE wanted to capture ballet's softness, restraint, and underlying strength in an unknown realm throughout the pop-up space.