At the 2024 New York Fashion Week, a collaborative ice bag by @janewade_ and @hawthorne became the talk of the industry. Encased in a transparent acrylic block, this bag is made of real ice and contains perfume bottles branded with the Jane Wade logo, presenting a bold crossover between fashion accessory and fragrance. As the ice gradually melts, the process itself becomes a performance piece, with some attendees even tasting the melted ice as part of the conceptual experience.
This season, Jane Wade's collection was dominated by metallic and chilly tones. Silver luster and cool-toned color palettes set the overall mood, and the ice bag served as the ultimate highlight that amplified this concept. Beyond visual impact, the piece explored the materiality of time and transformation, proposing a new possibility for fashion objects that evolve and disappear.
The project was realized in collaboration with Hawthorne, merging fashion accessories and perfume into a single sculptural form. By combining these two elements, the designers redefined the bag as a wearable art object. The paradoxical idea of a bag that melts away can be read as a metaphor for fashion's ephemerality and fleeting beauty.
Through this 24FW collection, Jane Wade has firmly established her experimental spirit and brand identity as an emerging designer. The ice bag, unveiled on the NYFW stage, quickly went viral on social media and continues to deliver a refreshing shock to the fashion world.
This season, Jane Wade's collection was dominated by metallic and chilly tones. Silver luster and cool-toned color palettes set the overall mood, and the ice bag served as the ultimate highlight that amplified this concept. Beyond visual impact, the piece explored the materiality of time and transformation, proposing a new possibility for fashion objects that evolve and disappear.
The project was realized in collaboration with Hawthorne, merging fashion accessories and perfume into a single sculptural form. By combining these two elements, the designers redefined the bag as a wearable art object. The paradoxical idea of a bag that melts away can be read as a metaphor for fashion's ephemerality and fleeting beauty.
Through this 24FW collection, Jane Wade has firmly established her experimental spirit and brand identity as an emerging designer. The ice bag, unveiled on the NYFW stage, quickly went viral on social media and continues to deliver a refreshing shock to the fashion world.
FAQ
What material is Jane Wade's ice bag made from?
Jane Wade's bag is made from actual ice contained within a transparent acrylic block. Inside sits a perfume bottle engraved with the Jane Wade logo, with the melting ice process over time functioning as a performance itself.
What is the main concept of Jane Wade's 24FW collection?
Jane Wade's 24FW collection was dominated by metallic and cool tones. Silver sheen and a cool-toned color palette governed the overall mood, with the ice bag presented as a highlight item maximizing this concept.
Who collaborated on Jane Wade's ice bag?
Jane Wade's ice bag was completed through collaboration with Hawthorne. Combining fashion accessory and fragrance into one sculpture, it's a project redefining the concept of bags as wearable artwork.
