At the 2024 New York Fashion Week, a collaborative ice bag by @janewade_ and @hawthorne became the talk of the industry. Encased in a transparent acrylic block, this bag is made of real ice and contains perfume bottles branded with the Jane Wade logo, presenting a bold crossover between fashion accessory and fragrance. As the ice gradually melts, the process itself becomes a performance piece, with some attendees even tasting the melted ice as part of the conceptual experience.
This season, Jane Wade's collection was dominated by metallic and chilly tones. Silver luster and cool-toned color palettes set the overall mood, and the ice bag served as the ultimate highlight that amplified this concept. Beyond visual impact, the piece explored the materiality of time and transformation, proposing a new possibility for fashion objects that evolve and disappear.
The project was realized in collaboration with Hawthorne, merging fashion accessories and perfume into a single sculptural form. By combining these two elements, the designers redefined the bag as a wearable art object. The paradoxical idea of a bag that melts away can be read as a metaphor for fashion's ephemerality and fleeting beauty.
Through this 24FW collection, Jane Wade has firmly established her experimental spirit and brand identity as an emerging designer. The ice bag, unveiled on the NYFW stage, quickly went viral on social media and continues to deliver a refreshing shock to the fashion world.
This season, Jane Wade's collection was dominated by metallic and chilly tones. Silver luster and cool-toned color palettes set the overall mood, and the ice bag served as the ultimate highlight that amplified this concept. Beyond visual impact, the piece explored the materiality of time and transformation, proposing a new possibility for fashion objects that evolve and disappear.
The project was realized in collaboration with Hawthorne, merging fashion accessories and perfume into a single sculptural form. By combining these two elements, the designers redefined the bag as a wearable art object. The paradoxical idea of a bag that melts away can be read as a metaphor for fashion's ephemerality and fleeting beauty.
Through this 24FW collection, Jane Wade has firmly established her experimental spirit and brand identity as an emerging designer. The ice bag, unveiled on the NYFW stage, quickly went viral on social media and continues to deliver a refreshing shock to the fashion world.
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