Fifth-generation leading girl group izna has joined forces with the hottest bakery brand of the moment, Louvre Baguette, to launch an exclusive pop-up store. Running from July 22 to August 12 at LOTTE Department Store Avenuel Jamsil B1F The Crown, the pop-up is conceptualized around bringing "a slice of Paris to Jamsil."
Visitors can explore the full range of new collaboration products born from the izna x Louvre Baguette partnership, alongside Louvre Baguette's signature menu items and limited-edition collaboration merchandise all in one place. The bakery items infused with izna's signature sensibility are already capturing attention from both devoted fans and bakery enthusiasts alike.
Louvre Baguette, which champions authentic French bakery tradition, has recently emerged as a cultural hotspot among Gen Z, leading the bakery trend wave. This pop-up represents a fresh cultural experience born from the intersection of K-pop iconography and lifestyle branding. The store operates daily from 10:30 AM to 10:00 PM throughout the three-week period.
Visitors can explore the full range of new collaboration products born from the izna x Louvre Baguette partnership, alongside Louvre Baguette's signature menu items and limited-edition collaboration merchandise all in one place. The bakery items infused with izna's signature sensibility are already capturing attention from both devoted fans and bakery enthusiasts alike.
Louvre Baguette, which champions authentic French bakery tradition, has recently emerged as a cultural hotspot among Gen Z, leading the bakery trend wave. This pop-up represents a fresh cultural experience born from the intersection of K-pop iconography and lifestyle branding. The store operates daily from 10:30 AM to 10:00 PM throughout the three-week period.
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