IN GOLD WE TRUST Dismantles Chivalry for FW25

Paris-based jewelry brand IN GOLD WE TRUST PARIS unveiled its Fall/Winter 2025 collection 'Once Upon a Knight' at Paris Fashion Week. True to its name—a twist on the American motto 'IN GOD WE TRUST'—the collection brings traditional concepts of faith, value, and ideals into direct collision with modern materialism. Torn chainmail replaces golden armor, spiked jewelry layers over crests of loyalty, dismantling the idea of chivalry and rebuilding a new structure of belief from its fragments.

Bold jewelry in 18K gold and palladium plating reinterprets the knight as a symbol for the modern age. Courage is no longer proven by the sword, but by owning who you are. The show unfolded like a gallery overtaken, where punk and nobility, violence and virtue, chaos and code—opposing forces collided in raw elegance. The presentation challenged traditional narratives of honor and valor, asking viewers to reconsider what these ideals mean today.

IN GOLD WE TRUST poses a powerful question at the intersection of belief, value, and contemporary materialism: What do we believe in? And what are we choosing to protect? By translating traditional symbols into a modern visual language, the brand redefines jewelry not as mere adornment but as a declaration of identity and conviction.