Bold jewelry in 18K gold and palladium plating reinterprets the knight as a symbol for the modern age. Courage is no longer proven by the sword, but by owning who you are. The show unfolded like a gallery overtaken, where punk and nobility, violence and virtue, chaos and code—opposing forces collided in raw elegance. The presentation challenged traditional narratives of honor and valor, asking viewers to reconsider what these ideals mean today.
IN GOLD WE TRUST poses a powerful question at the intersection of belief, value, and contemporary materialism: What do we believe in? And what are we choosing to protect? By translating traditional symbols into a modern visual language, the brand redefines jewelry not as mere adornment but as a declaration of identity and conviction.
FAQ
What is the theme of IN GOLD WE TRUST's FW25 collection?
Titled 'Once Upon a Knight,' the collection deconstructs chivalry and collides traditional beliefs with modern materialism. Reinterpreting knights as contemporary symbols through 18K gold and palladium-plated jewelry, it defines courage as owning one's identity.
What does the brand name IN GOLD WE TRUST mean?
The brand name twists the American motto 'IN GOD WE TRUST,' embodying the brand's philosophy of colliding traditional concepts of faith and values with modern materialism. This Paris-based jewelry brand expresses belief and identity through wearable art.
What materials does the IN GOLD WE TRUST FW25 collection use?
The collection features bold jewelry crafted in 18K gold and palladium plating. Utilizing torn chainmail and spike details, it expresses opposing elements—punk and nobility, chaos and discipline—as raw elegance through luxurious metalwork.
