While most idols prepare Valentine's chocolates, one group chose garaetteok instead. IDID, Starship Entertainment's youngest act, transformed into hanbok-clad food truck operators ahead of the Lunar New Year holiday. Trading their stage costumes for traditional Korean dress, the members brought their signature bright energy to a meeting with PAP Magazine.
Even under a barrage of playful questions from the editor, IDID maintained their sunny disposition. The image of them personally handing out holiday rice cakes to fans revealed a quietly dependable, 'devoted son' charm. It's a refreshing choice for a K-pop act to embrace traditional holiday culture over Western commercial holidays like Valentine's Day.
The food truck event reads as more than simple promotion—it's a cultural bridge between tradition and modernity. Traditional hanbok, holiday garaetteok, and contemporary K-pop converged naturally. The addition of a jegichagi (Korean hacky sack) competition offered younger audiences a reinterpreted lens on holiday traditions.
As 2026 begins, IDID's approach signals an expanded role for K-pop idols beyond the stage. It's a glimpse at their potential not just as performers, but as cultural ambassadors carrying forward heritage in contemporary form.
Even under a barrage of playful questions from the editor, IDID maintained their sunny disposition. The image of them personally handing out holiday rice cakes to fans revealed a quietly dependable, 'devoted son' charm. It's a refreshing choice for a K-pop act to embrace traditional holiday culture over Western commercial holidays like Valentine's Day.
The food truck event reads as more than simple promotion—it's a cultural bridge between tradition and modernity. Traditional hanbok, holiday garaetteok, and contemporary K-pop converged naturally. The addition of a jegichagi (Korean hacky sack) competition offered younger audiences a reinterpreted lens on holiday traditions.
As 2026 begins, IDID's approach signals an expanded role for K-pop idols beyond the stage. It's a glimpse at their potential not just as performers, but as cultural ambassadors carrying forward heritage in contemporary form.
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