Even under a barrage of playful questions from the editor, IDID maintained their sunny disposition. The image of them personally handing out holiday rice cakes to fans revealed a quietly dependable, 'devoted son' charm. It's a refreshing choice for a K-pop act to embrace traditional holiday culture over Western commercial holidays like Valentine's Day.
The food truck event reads as more than simple promotion—it's a cultural bridge between tradition and modernity. Traditional hanbok, holiday garaetteok, and contemporary K-pop converged naturally. The addition of a jegichagi (Korean hacky sack) competition offered younger audiences a reinterpreted lens on holiday traditions.
As 2026 begins, IDID's approach signals an expanded role for K-pop idols beyond the stage. It's a glimpse at their potential not just as performers, but as cultural ambassadors carrying forward heritage in contemporary form.
FAQ
Why did IDID open a garaetteok food truck on Valentine's Day?
Instead of Valentine's Day, IDID held a garaetteok food truck event wearing traditional hanbok for the upcoming Lunar New Year. Choosing Korean traditional holiday culture over Western commercial culture, they connected with fans, presenting their 'model idol' image.
What significance do the hanbok worn by IDID members hold?
The hanbok worn by IDID members served as the concept for their holiday garaetteok food truck event, symbolizing the connection between tradition and modern K-pop culture. Their hanbok appearance at the PAP Magazine meeting reinterpreted traditional culture for younger generations.
What kind of group is IDID under Starship Entertainment?
IDID is Starship Entertainment's youngest group, K-pop idols with bright energy and innocent charm. Before the 2026 Lunar New Year, they wore hanbok for a garaetteok food truck event, demonstrating their role as cultural tradition bearers.
