The secret behind Iceberg's Spring/Summer 2025 runway show has been revealed: what appeared to be half stockings on the models were actually meticulously painted body art. Under the creative direction of James Long, Iceberg has captured fashion industry attention with this innovative approach to detail, proving that clothing can transcend traditional boundaries into wearable art.
Behind-the-scenes footage showcases the intricate process of makeup artists hand-painting stocking patterns directly onto models' legs. This technique demonstrates how fashion can expand beyond conventional garments into the realm of body art. The creative decision aligns with contemporary fashion's dual pursuit of sustainability and innovation, eliminating the need for actual hosiery while creating a striking visual effect on the runway.
James Long is known for respecting Iceberg's heritage while introducing experimental elements to the brand. The body-painting technique featured in the SS25 collection reinforces the brand's playful identity while elevating the fashion show into performance art territory. The full video captures both the runway presentation and the bustling backstage energy, offering viewers a comprehensive look at the creative process behind one of the season's most talked-about details.
Behind-the-scenes footage showcases the intricate process of makeup artists hand-painting stocking patterns directly onto models' legs. This technique demonstrates how fashion can expand beyond conventional garments into the realm of body art. The creative decision aligns with contemporary fashion's dual pursuit of sustainability and innovation, eliminating the need for actual hosiery while creating a striking visual effect on the runway.
James Long is known for respecting Iceberg's heritage while introducing experimental elements to the brand. The body-painting technique featured in the SS25 collection reinforces the brand's playful identity while elevating the fashion show into performance art territory. The full video captures both the runway presentation and the bustling backstage energy, offering viewers a comprehensive look at the creative process behind one of the season's most talked-about details.
FAQ
How were the stockings in the Iceberg SS25 collection made?
The half stockings shown on the Iceberg SS25 runway weren't actual stockings but body painting drawn directly onto models' legs by makeup artists. This innovative staging by creative director James Long expanded fashion into the realm of body art.
Who is James Long and what is his role at Iceberg?
James Long is Iceberg's creative director, known for respecting the brand's heritage while adding experimental and playful elements. For SS25, he elevated the runway show to performance art level through body painting techniques.
Why is body painting used in fashion shows?
Body painting replaces actual garments while maximizing visual impact and also holds significance in terms of sustainability. For Iceberg SS25, painting on stockings strengthened the brand's creative identity and blurred boundaries between fashion and art.
