I'm a 'Snowbae': IVE's PUMA Snowbae Campaign

PUMA has unveiled its Snowbae campaign with IVE. The Snowbae is a padded boot collection made for the depths of winter, designed in stylish yet durable materials that offer warmth and practicality in equal measure.

In the campaign, IVE pairs the Snowbae with PUMA's charming padded looks for an extra point of style. The Snowbae boot collection, along with down jackets and vests, is available at PUMA's official online mall and offline stores.