Luxury doesn't always need a runway. Every summer, Paloma Wool designer Paloma Lanna dresses her niece Uma in a preview of the upcoming winter collection. Uma's poses in front of the camera have quietly become a beloved tradition for the brand. It's easy to see why countless fans wait for this moment each year. Now in its fourth season, the series offers the delightful bonus of watching a little fashionista grow up right before our eyes.
Seated on a sofa in a brown leather coat, Uma's gaze is confident and self-assured. This heartwarming auntie-and-niece ritual, filled with tender behind-the-scenes moments, deserves to continue for many more summers to come. Do you have a warm tradition like this of your own.
Seated on a sofa in a brown leather coat, Uma's gaze is confident and self-assured. This heartwarming auntie-and-niece ritual, filled with tender behind-the-scenes moments, deserves to continue for many more summers to come. Do you have a warm tradition like this of your own.
FAQ
When did Paloma Wool's niece Uma preview start?
Paloma Wool's Uma preview is now in its fourth year. Designer Paloma Lana has created a beloved tradition of photographing her niece Uma in the winter collection every summer.
Why does Paloma Wool designer Paloma Lana do collection previews with her niece?
Paloma Lana dresses her niece Uma in the upcoming winter collection every summer for the first preview shoot. This heartwarming tradition also offers the joy of watching Uma grow year by year.
What makes the Paloma Wool Uma preview special?
The Paloma Wool Uma preview captures the designer's endearing moments with her niece. Shot every summer, it offers an advance look at the winter collection through Uma's evolving presence over the years.
