HANRORO becomes Umbro's kitschy midfielder.
Umbro has unveiled its 'UMBRO FIELD PLAYER CREW' campaign with the artist HANRORO.
The campaign is the second chapter of a series that casts a fresh, distinctly Umbro light on underdog artists making their mark across fields.
HANRORO, the second figure of the Field Player Crew campaign, captivates festival audiences with lyrical words about youth and a deeply affecting voice.
Like a midfielder playing creatively on the pitch, HANRORO expresses and spreads her own sensibility across the rock and indie scene, and the campaign adds a 'Witty midfielder' concept that guides the flow of play in her own way.
You can find the content now at the Umbro official online store.
FAQ
Who is the second protagonist of the Umbro Field Player Crew campaign?
The second protagonist of the Umbro Field Player Crew campaign is artist HANRORO. She captivates festival audiences with lyrical lyrics and an appealing voice, participating in the campaign as a 'Witty midfielder' expressing and spreading her own sensibility in the rock and indie scene.
What meaning does the Umbro Field Player Crew campaign contain?
The Umbro Field Player Crew campaign spotlights underdog artists excelling in their respective fields from Umbro's unique perspective. This campaign was released as its second chapter.
