HANRORO and Umbro Become Umbroro

HANRORO becomes Umbro's kitschy midfielder.

Umbro has unveiled its 'UMBRO FIELD PLAYER CREW' campaign with the artist HANRORO.

The campaign is the second chapter of a series that casts a fresh, distinctly Umbro light on underdog artists making their mark across fields.

HANRORO, the second figure of the Field Player Crew campaign, captivates festival audiences with lyrical words about youth and a deeply affecting voice.

Like a midfielder playing creatively on the pitch, HANRORO expresses and spreads her own sensibility across the rock and indie scene, and the campaign adds a 'Witty midfielder' concept that guides the flow of play in her own way.

You can find the content now at the Umbro official online store.