Golf Can Be Young and Hip Too: Hypegolf's First Global Launch

Golfwear can be hip too! Hypegolf's first global launch

Hypegolf is launching its first global brand with Dongjoon Lim, founder of Post Archive Faction (PAF).

The 24 spring/summer capsule builds on designer Dongjoon Lim's delicate, technical design language, layering a contemporary aesthetic onto traditional golfwear.

Asymmetric curved cut lines, inspired by the dynamic golf swing and the movement of the ball, run throughout the collection.

The capsule spans 11 items, from essential golfwear to accessories, launching with a pop-up on the 2nd floor of Galleria Department Store West in Seoul on the 10th, followed by a global release on the 18th through the HBX Hong Kong store and website.