Golfwear can be hip too! Hypegolf's first global launch
Hypegolf is launching its first global brand with Dongjoon Lim, founder of Post Archive Faction (PAF).
The 24 spring/summer capsule builds on designer Dongjoon Lim's delicate, technical design language, layering a contemporary aesthetic onto traditional golfwear.
Asymmetric curved cut lines, inspired by the dynamic golf swing and the movement of the ball, run throughout the collection.
The capsule spans 11 items, from essential golfwear to accessories, launching with a pop-up on the 2nd floor of Galleria Department Store West in Seoul on the 10th, followed by a global release on the 18th through the HBX Hong Kong store and website.
FAQ
Who designed the HYPEGOLF collection?
HYPEGOLF's first global brand launches in collaboration with Post Archive Faction (PAF) founder Donghjun Lim, grounded in his meticulous and technical design language.
When and where is the HYPEGOLF 2024 SS Capsule Collection launching?
The HYPEGOLF collection begins with a pop-up at Galleria Department Store West 2F in Seoul on April 10, followed by a global launch through HBX Hong Kong stores and website on the 18th.
What inspired the design of the HYPEGOLF 24 SS Capsule?
The HYPEGOLF 24 spring-summer capsule showcases asymmetric curved cut-lines throughout the collection, inspired by the dynamic motion of the golf swing and ball trajectory.
