Y/PROJECT's 2025 S/S Paris Fashion Week show closed in flames and smoke. It was creative director Glenn Martens' final runway for the brand.
The finale was no ordinary ending. The entire venue was bathed in red light and thick smoke, and the audience raised their phones in unison, cheering. As models paraded down the runway, pyrotechnics erupted from the ceiling. This was not a farewell but a celebration, designed as a rite of passage rather than an exit.
Martens has led Y/PROJECT since 2010. Through deconstruction and reconstruction, he forged a new grammar for genderless fashion. Even while serving as creative director of Diesel from 2020, he maintained Y/PROJECT's distinct identity. This show was his final statement for the brand.
The audience responded with a standing ovation. Applause broke out before the smoke even cleared, and some were moved to tears. One fashion journalist remarked, "This is the warmest farewell the fashion world can give a designer." Martens stood on stage, smiling and waving. His next destination has not yet been announced.
The finale was no ordinary ending. The entire venue was bathed in red light and thick smoke, and the audience raised their phones in unison, cheering. As models paraded down the runway, pyrotechnics erupted from the ceiling. This was not a farewell but a celebration, designed as a rite of passage rather than an exit.
Martens has led Y/PROJECT since 2010. Through deconstruction and reconstruction, he forged a new grammar for genderless fashion. Even while serving as creative director of Diesel from 2020, he maintained Y/PROJECT's distinct identity. This show was his final statement for the brand.
The audience responded with a standing ovation. Applause broke out before the smoke even cleared, and some were moved to tears. One fashion journalist remarked, "This is the warmest farewell the fashion world can give a designer." Martens stood on stage, smiling and waving. His next destination has not yet been announced.
FAQ
When was Glenn Martens' final show for Y/PROJECT held?
Glenn Martens' final Y/PROJECT show took place during Paris Fashion Week S/S 2025. The finale unfolded amid flames, smoke, and red lighting, with the audience giving a standing ovation.
How many years did Glenn Martens lead Y/PROJECT?
Glenn Martens served as creative director of Y/PROJECT since 2010. Over fifteen years, he led the brand and created a new grammar of genderless fashion through deconstruction and reconstruction.
What was the finale presentation like at the Y/PROJECT S/S 2025 show?
The finale featured flames, smoke, and red lighting that engulfed the entire venue. The audience cheered while raising their phones as fireworks burst from the ceiling. It was designed as a celebration blessing a new beginning, not Martens' departure.
