He joined Diesel in October 2020. He rewrote the brand's language in distressed denim and twisted silhouettes. Over six years, Diesel became a completely different brand under his direction. The denim DNA remained, but the expression was entirely new. The collision of the worn and the novel became his signature.
The shows were always events. Giant inflatable figures, a set built from 200,000 boxes of condoms, and a free rave that drew thousands defined his runways. Last year's Spring/Summer show turned all of Milan into an egg hunt. Creating experiences beyond fashion shows was his method. The audience wasn't there just to see clothes.
On September 22 in Milan, his six-year tenure comes to a close. What the final show will look like has not yet been revealed. But he's unlikely to end quietly. The final stage for Diesel and Glenn Martens will be one more event. What do you expect from his last show?
FAQ
When is Glenn Martens leaving Diesel?
Glenn Martens will depart Diesel after his final show, the Spring/Summer 2027 collection during Milan Fashion Week on September 22, 2025. Diesel officially announced his exit on September 18. He served as the brand's creative director for six years, beginning in October 2020.
What did Glenn Martens do at Diesel?
Glenn Martens redefined Diesel's brand language with distressed denim and twisted silhouettes. He created experiences beyond fashion shows through bold runway productions: giant inflatable dolls, a stage made from 200,000 condoms, free raves, and a citywide Milan Easter egg hunt.
Who is Diesel's next creative director?
OTB Group, Diesel's parent company, stated that Glenn Martens's successor will be announced at a later date. As of the September 18 departure announcement, the replacement has not yet been revealed.
