꿈과 현실 사이, 피오루치의 몽환적인 SS25 컬렉션 — Cover

Between Dream and Reality: Fiorucci's Ethereal SS25 Collection

Italian brand Fiorucci's Spring/Summer 2025 collection, titled 'TI:ME SS:25,' captures the magic of waking from a dream and carrying it into the day.

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Italian brand Fiorucci's Spring/Summer 2025 collection, titled 'TI:ME SS:25,' captures the magic of waking from a dream and carrying it into the day. Under the creative direction of Francesca Murri, the collection seamlessly blends innocence with irreverence, transforming sleepwear into a surreal, sensory fashion experience that drifts between dream and reality.

Oversized, ethereal silhouettes feature alongside jacquard shirts, delicate lace dresses, and macro-scale outerwear that evoke both softness and fluidity. Reworked denim pieces, playful button details, and garments crafted from unconventional materials like hair showcase Murri's fearless creative vision. The collection challenges traditional boundaries, inviting wearers to explore fashion as a space where fantasy meets everyday life.

Accessories play a crucial tactile role: oversized flip-flops, jelly heels, and crochet bags invite touch and exploration, adding to the collection's whimsical yet refined aesthetic. Through TI:ME SS:25, Fiorucci reaffirms its position as a brand where fashion becomes a meeting point of the everyday and the fantastical, the sensory and the narrative.

FAQ

What is the concept of Fiorucci's Spring/Summer 2025 collection?

Fiorucci's SS25 collection 'TI:ME' brings the magic of awakening from dreams into everyday life. Creative Director Francesca Murri reinterprets sleepwear with surreal sensibility, creating a collection that navigates between innocence and irreverence, dreams and reality.

What design elements appear in Fiorucci's SS25 collection?

Oversized silhouettes, jacquard shirts, delicate lace dresses, and macro-scale outerwear define the collection. It features reconstructed denim, playful button details, garments made from unconventional hair-like materials, plus accessories like oversized flip-flops, jelly heels, and crochet bags for tactile experiences.

Who is Fiorucci's creative director?

Francesca Murri serves as Fiorucci's creative director, helming the Spring/Summer 2025 collection 'TI:ME SS:25.' With fearless creativity, she elevates sleepwear into surreal fashion experiences, embodying the brand's playful yet sophisticated aesthetic.