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ETRO lets paisley fade under the sun

ETRO's Spring/Summer 2027 collection, titled "ETRO HALO," begins with imagining garments left under intense sunlight. Colors fade, patterns blur and fabrics grow lighter.

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ETRO's Spring/Summer 2027 collection, titled "ETRO HALO," begins with imagining garments left under intense sunlight. Colors fade, patterns blur and fabrics grow lighter. Even the signature paisley doesn't need to be crisp this time. It bleeds, scatters and sometimes leaves only a trace. ETRO chose not to erase what it already had in favor of something entirely new.

Dresses are sheer enough to let the wind through, while fringes sway with every step. Windbreakers, suede blousons and denim pieces with paisley patches slip in between. Light fabrics and swinging fringes capture midday movement. Nothing feels heavy.

The palette follows the light of a single day. Starting with nude and powdery tones, it moves through vivid yellow and orange into blue and green. Eventually it reaches burgundy and black. Like light that keeps shifting shape throughout the day, the colors keep changing too.

ETRO left what it has always had under the sun. What remains after fading, layering and blurring. That is probably ETRO. Do you believe in what remains after the fade?

FAQ

What's the concept behind Etro's Spring/Summer 2027 collection, ETRO HALO?

ETRO HALO imagines clothes left under intense sunlight, capturing the process of colors fading and patterns blurring. Etro's signature paisley bleeds, scatters, and sometimes leaves only traces. Following the changing light throughout the day, the palette transitions from nude through yellow, blue, to burgundy.

What pieces appeared in Etro SS27?

Breezy dresses light enough to let wind through, fringes that sway with each step, windbreakers, suede blouson jackets, and denim embellished with paisley patches. Lightweight fabrics and swaying details capture the movement of midday.

How is the color palette structured in Etro's Spring/Summer 2027 collection?

It starts with nude and powder tones, moves through midday yellows and oranges, then flows into blues and greens. Finally, it reaches burgundy and black. The composition follows the constantly shifting light throughout the day.