Drew Henry made his debut as Artistic Director of Courrèges. He took over the house after Nicolas Di Felice's five-year tenure, presenting the Spring/Summer 2027 collection as his first statement. Having started his career at Celine with Phoebe Philo and worked through JW Anderson, Phoebe Philo, and Daniel Lee's Burberry, Henry looked past the Space Age futurism most associated with Courrèges and returned to the early 1960s. He brought knitwear and color to the forefront, choosing the house's origins over an already-established formula.
Henry's choice was optimism in color and clothing. He pulled the cheerful palette and silhouettes André Courrèges first introduced in the early 1960s into the present. Knitwear appeared throughout the collection, softly interpreting Courrèges' geometric structure. Rather than repeating past codes, he wrote his own first sentence.
PAP turned back the clock to document this moment. Instead of the latest camera, we captured Drew Henry's first Courrèges collection on an iPhone 5c released in 2013. As the new designer found his starting point in the house's past, an old iPhone captured that new beginning. Technology and fashion both rewound in time to meet.
The Courrèges seen through the iPhone 5c screen was filled with vivid color and clean lines. A 2013 lens documenting a 2027 collection, past and present coexisting in one frame. Just as Henry returned to the 1960s, PAP recorded that journey with 2013 technology. An experiment in documenting a house's new face, reborn from its oldest roots, through an old device.
What tool would you choose to record a new beginning?
Henry's choice was optimism in color and clothing. He pulled the cheerful palette and silhouettes André Courrèges first introduced in the early 1960s into the present. Knitwear appeared throughout the collection, softly interpreting Courrèges' geometric structure. Rather than repeating past codes, he wrote his own first sentence.
PAP turned back the clock to document this moment. Instead of the latest camera, we captured Drew Henry's first Courrèges collection on an iPhone 5c released in 2013. As the new designer found his starting point in the house's past, an old iPhone captured that new beginning. Technology and fashion both rewound in time to meet.
The Courrèges seen through the iPhone 5c screen was filled with vivid color and clean lines. A 2013 lens documenting a 2027 collection, past and present coexisting in one frame. Just as Henry returned to the 1960s, PAP recorded that journey with 2013 technology. An experiment in documenting a house's new face, reborn from its oldest roots, through an old device.
What tool would you choose to record a new beginning?
FAQ
Which era of Courrèges did Drew Henry focus on?
Drew Henry focused on early 1960s Courrèges instead of Space Age futurism. He returned to the house's origins, foregrounding the optimistic colors and knitwear that André Courrèges first introduced.
Why did PAP shoot with an iPhone 5c?
Just as Drew Henry returned to Courrèges' past, PAP rewound time to document the Spring/Summer 2027 collection with an iPhone 5c from 2013. It's an experiment capturing a new designer's search for origins using obsolete technology.
What is Drew Henry's previous career background?
Drew Henry began his career at Céline with Phoebe Philo. He then worked at JW Anderson, Phoebe Philo, and Daniel Lee's Burberry before joining Courrèges as artistic director.
