Saint Laurent opened a new chapter with its Spring/Summer 2027 menswear collection, and the star of the show was none other than Cortis. Alongside Martin and James, he set the Paris Fashion Week scene ablaze. His modern look, featuring blonde hair and a black ensemble, perfectly embodied Saint Laurent's signature rock-chic aesthetic.
Creative Director Anthony Vaccarello presented a collection that harmoniously blended Y2K sensibility with classic tailoring for this season's menswear line. The casting of emerging models like Cortis is interpreted as part of the brand's strategy to expand its connection with younger generations. Their commanding presence, which has garnered explosive reactions on social media, clearly indicates where luxury fashion houses are heading in their marketing direction.
The show venue was as hot as a teppanyaki grill. Countless fashion editors and influencers held up their cameras to capture these rising stars, and the energy continued even after the collection ended. The meeting between Cortis and Saint Laurent transcends mere casting—it will be recorded as a symbolic moment opening a new chapter in the brand's identity. This collaboration signals Saint Laurent's commitment to redefining contemporary masculine elegance for the next generation.
Creative Director Anthony Vaccarello presented a collection that harmoniously blended Y2K sensibility with classic tailoring for this season's menswear line. The casting of emerging models like Cortis is interpreted as part of the brand's strategy to expand its connection with younger generations. Their commanding presence, which has garnered explosive reactions on social media, clearly indicates where luxury fashion houses are heading in their marketing direction.
The show venue was as hot as a teppanyaki grill. Countless fashion editors and influencers held up their cameras to capture these rising stars, and the energy continued even after the collection ended. The meeting between Cortis and Saint Laurent transcends mere casting—it will be recorded as a symbolic moment opening a new chapter in the brand's identity. This collaboration signals Saint Laurent's commitment to redefining contemporary masculine elegance for the next generation.
FAQ
Who is the creative director of Saint Laurent's 2027 Spring/Summer menswear collection?
Anthony Vaccarello is Saint Laurent's creative director. This season, he presented a menswear collection harmonizing Y2K sensibility with classic tailoring.
What style did Kordis bring to the Saint Laurent show?
Kordis completed a modern look with blonde hair and a black ensemble, perfectly embodying Saint Laurent's signature rock-chic sensibility.
Why did Saint Laurent cast emerging models?
The casting of emerging models including Kordis is interpreted as part of the brand's strategy to expand connections with younger generations.
