변우석이 손에 든 퍼플 립밤의 정체 — Cover

Byeon Woo-seok's Purple Lip Balm Mystery

Can a single shade of purple really spark this much curiosity? Apparently, it can when Byeon Woo-seok is involved.

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Can a single shade of purple really spark this much curiosity? Apparently, it can when Byeon Woo-seok is involved. He recently shared a photo standing before a mysterious purple wall, holding a stack of Prada boxes and an unreleased purple lip balm. A watch on his wrist, three purple boxes in his arms, a calm smile on his face, but zero details given.

As the phrase Purple Is the New Pink continues to define this season's color conversation, all eyes are on how Prada Beauty will interpret the trend. The answer is coming soon. That lip balm in his hand might end up in ours before long. Are you ready to believe in purple.

FAQ

What brand is the purple lip balm 변우석 was holding?

It's a Prada Beauty product. 변우석 recently appeared on Instagram holding an unreleased purple lip balm alongside a purple box embossed with the Prada logo, with an official launch coming soon.

What does 'Purple Is the New Pink' mean?

It means purple is emerging as the new trend color replacing pink. Purple has recently gained attention as the season's signature color in fashion and beauty, and Prada Beauty is set to introduce products reflecting this trend.

What is 변우석's relationship with Prada Beauty?

He is presumed to be an ambassador for Prada Beauty. He shared photos holding Prada Beauty products and a logo-branded box while tagging the official account, appearing to participate in teasing the brand's new product.