AVAVAV SS25 Backstage Reveals Ironic Humor and Sportswear Clash

Berlin-based designer Behar Venin's AVAVAV unveiled its Spring/Summer 2025 collection, sparking major conversation across the fashion industry. The collaboration with Adidas Originals became a focal point, capturing the ironic collision between sportswear and high fashion—a moment that resonated just as powerfully backstage as it did on the runway.

Photographer Jesse Quattro for PAP Magazine documented the raw, behind-the-scenes energy where AVAVAV's signature humor came to life. Models appeared in bold makeup and sheer black veils, embodying the brand's playful subversion of sportswear functionality with theatrical high-fashion drama. This duality underscores the label's commitment to sustainable practices while refusing to abandon its satirical, tongue-in-cheek identity.

Through its SS25 collection, AVAVAV twisted the codes of athletic culture and elevated them onto the high-fashion stage, challenging traditional narratives. The backstage atmosphere proved to be just as vital as the runway itself, serving as a testament to the brand's experimental spirit and creative fearlessness. The collection's irreverent energy continues to make headlines, cementing AVAVAV's role as one of fashion's most provocative voices.