AVAVAV presents 'The Female Gaze' for Fall/Winter 2026, posing a new question to the fashion industry. Creative director Beate Karlsson points out that while the industry has long centered womenswear, interpreting women's work through a distinctly female perspective has remained rare. This collection is an attempt to fill that void.
The pieces revealed backstage directly embody the theme of the female gaze. Athletic silhouettes in black and red, bodysuits paired with hoodies, and assertive layering techniques capture both functionality and sensibility. Karlsson expands the definition of the female gaze beyond mere aesthetic preference, encompassing structure, wearability, and the entire relationship between clothing and the body.
PAP Magazine exclusively captured the backstage moments of this collection, visually documenting Karlsson's narrative. While there is no single answer to what the female gaze means, AVAVAV's willingness to raise the question is a significant statement in itself. This season will be remembered as a rare instance of a female designer defining femininity on her own terms.
The pieces revealed backstage directly embody the theme of the female gaze. Athletic silhouettes in black and red, bodysuits paired with hoodies, and assertive layering techniques capture both functionality and sensibility. Karlsson expands the definition of the female gaze beyond mere aesthetic preference, encompassing structure, wearability, and the entire relationship between clothing and the body.
PAP Magazine exclusively captured the backstage moments of this collection, visually documenting Karlsson's narrative. While there is no single answer to what the female gaze means, AVAVAV's willingness to raise the question is a significant statement in itself. This season will be remembered as a rare instance of a female designer defining femininity on her own terms.
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