ASICS is launching its Korea-exclusive 'HYPERLINK' collection at its Hongdae flagship from April 3 to 5. The three-day activation merges the brand's running heritage with New York street sensibilities, presenting archival-inspired silhouettes tailored for the Korean market.
At the center is the GEL-NYC, a Korea-only release that layers the upper of the 2000s GEL-Nimbus 3 with detail cues from the GEL-MC Plus V. This hybrid construction bridges decades of ASICS innovation while introducing colorways exclusive to the domestic drop. Alongside it, the low-profile HYPERSYNC debuts in new hues, expanding the technical-meets-lifestyle lineup with fresh tonal options.
The Hongdae store has been transformed into a multi-floor experience featuring dedicated photo zones and interactive product displays. Each level invites visitors to engage with the sneakers beyond the shelf—touching materials, testing fits, and documenting the drops in curated backdrops. The setup reflects ASICS' push to position itself within Seoul's streetwear ecosystem, appealing directly to Gen Z consumers who value both function and visual identity.
The HYPERLINK collection officially releases on April 3, with in-store availability at ASICS Hongdae and select digital channels. Full product details and event visuals are accessible via the brand's official platforms.
At the center is the GEL-NYC, a Korea-only release that layers the upper of the 2000s GEL-Nimbus 3 with detail cues from the GEL-MC Plus V. This hybrid construction bridges decades of ASICS innovation while introducing colorways exclusive to the domestic drop. Alongside it, the low-profile HYPERSYNC debuts in new hues, expanding the technical-meets-lifestyle lineup with fresh tonal options.
The Hongdae store has been transformed into a multi-floor experience featuring dedicated photo zones and interactive product displays. Each level invites visitors to engage with the sneakers beyond the shelf—touching materials, testing fits, and documenting the drops in curated backdrops. The setup reflects ASICS' push to position itself within Seoul's streetwear ecosystem, appealing directly to Gen Z consumers who value both function and visual identity.
The HYPERLINK collection officially releases on April 3, with in-store availability at ASICS Hongdae and select digital channels. Full product details and event visuals are accessible via the brand's official platforms.
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