Ashish Gupta Celebrates Imperfection in SS25 Lookbook

British fashion designer Ashish Gupta has unveiled his Spring/Summer 2025 lookbook, reaffirming the value of handmade craftsmanship. Following his return to the UK after time in India, Gupta explores 'the power of audacity, experimentation, and lightness,' rejecting digital perfectionism in favor of analog creativity's raw charm. The lookbook, creatively directed by Rottingdean Bazaar and photographed by Annie Collinge, delivers a whimsical yet bold visual narrative.

Central to the lookbook is the juxtaposition of an eBay-sourced mannequin against unconventional backdrops. One striking look, shot against Brighton's colorful climbing wall, features irregular patches of hand-embroidered fabric from Gupta's archive. A long organza dress adorned with sequined flowers wilting along its length was photographed on an overgrown highway shoulder, grounding its delicate beauty in earthy authenticity and natural imperfection.

Gupta's collection celebrates the imperfections inherent in handcrafted design, choosing the unpolished appeal of human touch over digital precision. Each imaginative piece serves as a heartfelt ode to experimental artistry and the joy of embracing flaws. The work demonstrates that fashion's true value lies not in perfection, but in the process and traces of human hands that create it.