Alterior, a studio and shop in Vancouver, Canada, has unveiled the "Snap Jacket." It is a shell jacket studded with snap buttons arranged in a tight grid. Designers Georgia Lavelle-Martin and Mikaela Kautzky, both Vancouver natives, led the project. Number and letter patches, ribbons, and striped ties snap on and off. A single jacket can produce more than ten different looks.
The two describe the jacket as a "dial" that moves between maximal and minimal depending on your mood. Snap on every decoration and you get bold, playful maximalism. Strip them all away and you have a clean, minimal shell. One garment, two opposing identities. The fun lies in shifting the jacket's character at will.
The project brings a playful joy to functional outerwear. A shell jacket is, by nature, utilitarian. The designers added decorative freedom. A simple device—the snap button—rewrites what the garment can be. Function and play meet in one place.
Alterior is a Vancouver space that combines design experiment and retail. The Snap Jacket is one result of that approach. What will the pair propose next? Their way of layering delight over function is worth watching.
Which side would you wear more often—maximal or minimal?
The two describe the jacket as a "dial" that moves between maximal and minimal depending on your mood. Snap on every decoration and you get bold, playful maximalism. Strip them all away and you have a clean, minimal shell. One garment, two opposing identities. The fun lies in shifting the jacket's character at will.
The project brings a playful joy to functional outerwear. A shell jacket is, by nature, utilitarian. The designers added decorative freedom. A simple device—the snap button—rewrites what the garment can be. Function and play meet in one place.
Alterior is a Vancouver space that combines design experiment and retail. The Snap Jacket is one result of that approach. What will the pair propose next? Their way of layering delight over function is worth watching.
Which side would you wear more often—maximal or minimal?
FAQ
What is the Altelier snap jacket?
A shell jacket embedded with snap buttons in a grid pattern, allowing you to freely attach and detach decorative patches like numbers, letters, ribbons, and striped ties. One jacket creates over ten different styles. Designed by Georgia Lobel-Martin and Michaela Kautzky.
Who designed the snap jacket?
Vancouver-based creators Georgia Lobel-Martin and Michaela Kautzky designed it. The duo describes the jacket as a 'dial' that lets you shift between maximal and minimal aesthetics.
What is Altelier?
A studio and concept shop based in Vancouver, Canada. It's a space that combines design experimentation with retail, and the snap jacket is one of the results of those experiments.
