ADERERROR unveiled an object ahead of its 26FW main collection 'Time After Time.' The object, now on display at PAP, consists of pottery and a bird named TOBI.
The brand introduces pottery as the season's main motif and TOBI as the 'guardian of memories.' The bird sits atop pottery that has preserved the spirit of time across eras. It embodies values that endure from the past and present into the future. The object also offers a small clue to the upcoming 26FW campaign.
The 'Time After Time' campaign stars ambassador Byeon Wooseok. It is scheduled to launch on September 9. A trailer video will be available first on September 8 at 9 PM via ADERERROR and PAP. The narrative that will unfold around the pottery holding time and TOBI keeping watch beside it is something to look forward to.
Four spiral motifs engraved on the door, the pottery's gloss, and TOBI's soft texture come together in harmony. The object visualizes not only physical time but also the persistence of memory and values. What message does the bird guarding time bring? What values do you wish to preserve?
The brand introduces pottery as the season's main motif and TOBI as the 'guardian of memories.' The bird sits atop pottery that has preserved the spirit of time across eras. It embodies values that endure from the past and present into the future. The object also offers a small clue to the upcoming 26FW campaign.
The 'Time After Time' campaign stars ambassador Byeon Wooseok. It is scheduled to launch on September 9. A trailer video will be available first on September 8 at 9 PM via ADERERROR and PAP. The narrative that will unfold around the pottery holding time and TOBI keeping watch beside it is something to look forward to.
Four spiral motifs engraved on the door, the pottery's gloss, and TOBI's soft texture come together in harmony. The object visualizes not only physical time but also the persistence of memory and values. What message does the bird guarding time bring? What values do you wish to preserve?
FAQ
When will ADER ERROR's 26FW campaign 'Time After Time' be released?
It drops on September 9, 2026, featuring ambassador Byeon Woo Seok. The trailer premieres a day earlier—September 8 at 9 p.m.—exclusively on ADER ERROR and PAP channels.
What is 'TOBI,' the objet introduced by ADER ERROR?
TOBI is a newly conceived objet introduced as the 'guardian of memory' for ADER ERROR's 26FW collection. Perched atop a ceramic vessel symbolizing timeless values, it represents sustainable ideals spanning past, present, and future.
What is the main motif of ADER ERROR's 26FW season?
Ceramics. ADER ERROR chose pottery—a vessel that has preserved cultural values across eras—as the central motif for 'Time After Time,' expressing continuity of memory and the endurance of time through design.
