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Youser

SS20 Backstage

Photographer: Camilla Vazzoler

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L A T E S T

Tafel Decken

27 February. 2021 - Exclusive Editorial

The set design is built on a table in the form of a still life imitation, which is prepared for the artist.
We imagined ourselves in the role of a tafeldecker, who absurdly serves the royal table, hinting at the promiscuity of the era and invites a proud and half- naked woman to the table. This is a story about life in an male world, in unthinkable luxury and debauchery.

table - table, decken - cover.
- a table-setter, whose duties included serving the royal table and managing all the accessories of the dining room decoration.

Photography by Aiony Haust Art Directing & Set Design by Assel Abilkhamit & Aru Abilkhamit from Play Ground Styling by Merey Kertayeva Hair & Makeup by Darbayeva Balnur & Nazgul Bisenova from Balla Beauty Studio Gaffer by Ilya Kim Model by Anastassiya Orlova

Fashion by Gianfranco Ferre, Ralph Lauren, Shurshun, Philip Treacy, MaxMara and Merá

For the Next 20 Minutes ㅡ Good Music!

For the Next 20 Minutes ㅡ Good Music!

26 February. 2021 - Exclusive Editorial

Photography by Artem Nadyozhin Styling by Nataliia Shkurkina
Hair & Makeup by Yevgeniya Kozlova Gaffer & Photography Assistant by Andrii Ushenko Model by Anastasiya Kolenkova

Fashion by Tender and Dangerous, Chegojewelry, Elenareva and Victor Dikasov

Pulled Away

25 February. 2021 - Exclusive Editorial

Photography by Daniela Gerosa Hair & Makeup by Luciana Romero Model by Tina Jinn from Blow Models

MRZ FW21

24 February. 2021 - Womenswear Milan

Fendi FW21

24 February. 2021 - Womenswear Milan

Calcaterra FW21

Calcaterra FW21

24 February. 2021 - Womenswear Milan

N21 FW21

24 February. 2021 - Womenswear Milan

Altera Vita

24 February. 2021 - Exclusive Editorial

Photography by Sylvain La Rosa Styling by Solène Martinau Makeup by Agnès Obis Hair by Brigitte Meirinho Camera Operator by Thomas Defrance VFX by Léo Auger Music by IMLKFMDYO Styling Assistant by Marion Di Rodi Model by Alaska Atrasheuskaya from Premium Models Location by INU Studio

Fashion by N/A Studio, Heliot Emil, Seyit Ares, Mam, Domestique, Adult., Baserange, Avellano, Justine Clenquet, Kaikorero, Ugg, Andrea Crews, Marianna Landreyt, Justine Clenquet, Claire Normand, Paraboot, Nehera, Vaillant Studio, Besfxxk, Victoria Thomas, Marianna Landreyt, The North Face, Maison Fabre, Asics, Natan, Kristina Fidelskaya and Napapijri

The Beauty of Garbage

The Beauty of Garbage

23 February. 2021 - Exclusive Editorial

Beauty of Garbage is a project that has been inspired by the art found on the residue.This Editorial shows a mixture in between fashion and waste where colors, textures and shapes blend into a concept becoming part of a whole new unit.
The fact of making these two concepts become one, makes surrealism play an important role in the editorial. Bricks flying, impossible standing poses, plastic birds and more, are part of a story where everything can happen when we put together fashion and garbage.

Photography by Pedro Devalo Art Directing & Styling by Manuel Mendi Hair & Makeup by Sandra García for ICON Mön ICON Team Photography Assistant by Sara López Model by Gema Zhou from River Agency

Fashion by IT Spain, House of Hedra, Fila, Camper, Maison Mesa, OSB Vintage, Bershka, Blas Moreno, Zara, Police, Manuel Mendi and Caná Designs

Rock Chic(k)

22 February. 2021 - Exclusive Editorial

Photography by Jessica Emovon Styling by Jadzia Scott
Makeup by Jana Reininger Hair by Kiara Scorzelli Styling Assistant by Deshira Madjun Model by Anesu Mande

Fashion by LC Studio at The Store London, Elissa Poppy, Milo Maria, Uooyaa, Retrofete, Salvatore Ferragamo, Fendi, Jenn Lee, Christian Kye, Verheyen London, Isabel Marant Etoile, Rathel Wolf, Luke Goldblatt, Louis Vuitton, Waxx Hearts, Ellie Misner, Waxx Hearts, Natacha Marro, Joanne Guiraud, Pringle of Scotland, Savage X Fenty, Luis De Javier, Wolford, Christian Louboutin, Maria Black, Ralph Lauren, MMRMS Studio, Maison Margiela, Rue Agthonis, All Saints, Ilaria Lepore and Off White

Art School AW21

Art School AW21

21 February. 2021 - New Collection.

Albus

21 February. 2021 - Exclusive Editorial

Photography by Arianna Angelini Styling by Antonio Chiocca Hair by Jerry Rais Makeup by Silvia Gerzeli Photography Assistant by Chiara Alessandri Hair Assistant by Martino Pisanu Model by Mattia Pardini from I Love Models Management

Fashion by Naddy Mary, Andrea Marossi, Revalue, Melisa Minca, Matilda Sundkler, Dutchess, Emilia Genova, Andrea Roman, Studio Hiem, Elisabetta Burtseva and Benedetta Giannessi

Eclipse

20 February. 2021 - Exclusive Editorial

Photography by Charlotte Haulot Art Directing by Charlotte Et Thomas Styling by Thomas Lebon Makeup by Agnes Obis Nail by Adrienne Model by Andrea from Mademoiselle Agency Location by SSM Studio

Fashion by In Gold We Trust Paris, Jeanne Friot, Chloé, Leftfig, Sia Arnika, Jimmy Choo, Personal, Theunissen Sas, Armani, Balenciaga, Georgiela Studio, Sergio Rossi, Skims and Dries Van Noten

My Little Crazy Ballet

My Little Crazy Ballet

19 February. 2021 - Exclusive Editorial

Photography, Video Directing and Written by Eleonora Vergnano Videography by Patrick Lebowski Video Editing by Patrick Lebowski & Eleonora Vergnano Styling by Alexandra Ciubotaru Makeup by Sara Zampirollo Assistant by Ruben Rodella Model by Lena Bussolino Location by Go Ricciardi Studio

Laberynth

18 February. 2021 - Exclusive Editorial

Photography & Art Directing by Pangur Videography by Carla Cocozza Styling by Josefina Mezza Makeup by Mika Ficer Model by Gao Latika

Fashion by Maldonado, Luis Pacheco, Camila Maldonado, La Comune, Fernando Alberto Atelier, Bibian Blue and Urblack Méjico

Ari & Emily

17 February. 2021 - Exclusive Editorial

Creative Directing & Photography by Alice Wonder Styling by Hercules Terres Hair & Makeup by Christine Be Photography Assistant by Freia von Schwichow Model by Emily Liptow & Ari Sievert from Modelwerk

Fashion by Elodie Carstensen, Lego Sky, Unique Only, Beretkah, Only, Perlensau, Jil Sander, Danny Reinke, Alice Wonder, Falke, Vero Moda, Perlensau and Selected Femme

Shkoura Campaign 2021

Shkoura Campaign 2021

16 February. 2021 - Fashion Campaign

SHKOURA is a young Ukrainian brand that produces clothes following trends, fashion and time.
The brand's mission is conscious production and deliberative rational consumption. All products are made without use of electricity and other resources that can drain the planet.
For example, the fabric for products is woven by hand on 18th century samples of a loom, then dipped into a mountain river and dried in the open air. The final appearance, size and weight of the product depends on the temperature of the water in the river and air, speed of the stream and power of wind. All products are hand-sewn. Creative, manual and natural processes give rise to a unique product, unlike the previous ones and the next. It is a kind of thing you want to keep safe and after given by inheritance.
The brand also has a line of dresses, shirts and accessories made of linen, also hand-woven and hand-painted.

Photography & Art Directing by Iena Gracheva Styling by Tatiana Semenkova Hair & Makeup by Oksana Laskina & Margarita Buzova Casting by lena Gracheva & Tatiana Semenkova Photography Assistant by Artem Zaodno Model by George Kudrenko, Katya Pavlova, Uzok, Alisa and Evgeniy Eliseev

Underwater

16 February. 2021 - Exclusive Editorial

Photography by Neiama Styling by Coco Chan Makeup by Chichi Li Hair by Marco Li Florist by Tabu Oscar Tsang

Fashion by Greeen, Kevin Ho, SSP, Forever21, H&M, Marie Van Goethem by Grace CY Lam and Alexander McQueen

A Spatial Volume Story

A Spatial Volume Story

15 February. 2021 - Exclusive Editorial

Photography & Retouch by Eleonore Tornev Art Directing by Eleonore Tornev & Sylvia Bonet Styling by Sylvia Bonet Hair & Makeup by Claudia De Anta Production by Karina Fernandez Styling Assistant by Jamie Vear Model by Anastasia from Blow Models Location by Top Studios

Fashion by It Spain, Marina Figueiredo, Manuel Bolaño, Andrea Viêntec, Liana Pattihis, Guillen Chanzá, Misui, Miro Misljen from Begemot Fashion, Oscar Galea, Eliurpi, Sevilla’shat, Manuel Bolaño and Politahats

Dysmorphia

14 February. 2021 - Exclusive Editorial

Creative Directing by Yan Photography by Barbara Gabrielle Video Directing by Quentin Pistol Music by Matheus Tiburcio Styling by Emily Bogner Hair & Makeup by Carolina Carpegiani Model by Yuxin

Unspeakable Phase

Unspeakable Phase

13 February. 2021 - Exclusive Editorial

Photography by Petros kouiouris Styling by Altorrin Hair by Keita Higashi Makeup by Romero Jennings using M.A.C Cosmetics Photography Assistant by Leiber Alvarez Styling Assistant by Rodney Haile Model by Hong Lin from Majormodelsny

Fashion by Tri Collective, Alessandro Trincone, Xile Huma, Wing & Weft, Blondish, Don Alexander, Elmadawy New York, Lola Cruz, Lada Legina, Mains De Vapeur, Lauedeekly, Antonia Nae Co Srl, Mikagehin, Yuul Yie, Maison Margiela and Per Dem

Peculiar

12 February. 2021 - Exclusive Editorial

Photography, Art Directing and Styling by Olesya Parfenyuk Hair & Makeup by Sarah Bzoch from Fame Artist Management Model by Nicole Lamprecht

Fashion by Carly Owens, MAM Originals, H. Moser, Narbon, Rosalie Boonstra, Jeffrey Campbell, Ras, Zara, Vivienne Westwood and Prada

Under The Spotlight

Under The Spotlight

11 February. 2021 - Exclusive Editorial

Photography by Francesco Confalone Art Directing & Styling by Luca Piscitelli Makeup by Daniela Zenone & Luna Taddonio Hair by Nicolas Selvo Assistant by Vito Lauciello Model by Alessandra Armenise from Moi Models, Emmanuel Leonardi from 3mmodels and Brian Fioriello from Sociopath Fashion Agency

Fashion by Max Mara, Rotate, Saint Laurent, Maison Margiela, Bottega Veneta, Ambush, Stand and Valentino

The Outdoors

10 February. 2021 - Exclusive Editorial

Photography by Kallan Hughes Videography & Styling by Kay Altamira Hair & Makeup by Maeve McElholm Styling Assistant by Mario Pereira Hair & Makeup Assistant by Tamara Richards
Model by Panni from PRM

Fashion by Kwaidan Editions, Versace, Kay's Studio, Calzedonia, Giannico, Charles Owen, Olivia Rose The Label, Maje, Dents, The Market Cartel, Norma Kamali, Winterson, Gucci, Stephen Jones Millinery, Holland Cooper, Bottega Veneta, Ann Demeulemeester, Sandro, Mulberry, Alexandra Hakim, Falke, Doy, Barts, Tommy Hilfiger, Costume Studio, Calvin Klein, Dobo Bar Or, Susan Caplan & Rockins, Joanna Cave and LF Markey from Young British Designers

Dotties

9 February. 2021 - Exclusive Editorial

Photography by Monika Jakimiuk Styling by Ewa Michalik Makeup by Daniel Nowak Model by Magda Kurczewska from Milk & Kamila Fornalik from D'Vision

Fashion by Zaquad, Jenesequa and Monika Świderska

The Living Embodiment

The Living Embodiment

8 February. 2021 - Exclusive Editorial

A flower tells a great story and speaks of a life that is forever changing, similar to the beliefs of interchangeable fashion.
This photo series studies the exploration of both personage and vegetation within a fashion context. The imagery explores the movement of selected flowers and how these formal characteristics can in used within a fashion-based composition. Using both dried and dying flowers to pay homage to our recent year whilst working with pieces that move towards a natural and eco-friendly approach to embody the chosen subject. Exploiting tactile mediums of creation to form the bases of our imagery, adding to the notions of the overall messaging.

Photography by Nathan Singh & Daria Dmitrieva Art Directing by Nathan Singh & Emma Hardy Styling by Phoebe Brannick
Hair & Makeup by Amelia Tye Model by Valentina Shemelina & Ali Ridgway

Fashion by UN-NYE, Helen Anthony, A-Jane, Misa Harada, Naya Rea, Zara, Scotch & Soda and Milo Maria

Hallucination

7 February. 2021 - Branded Contents

Photography by Stefy Lin Styling by Aaron Luo Makeup by Kevin Cheah Hair by Keita Higashi Model by Liv Packard

Fashion by Arc Luo, MSS Studio, Zara, Matisse, Catherine Simms Vintage and 333 Studio

My Imaginary Boyfriend

My Imaginary Boyfriend

7 February. 2021 - Exclusive Editorial

inspired by "24 heures de la vie d'une femme ordinaire'" by michel kourniac, in this editorial we want to reflect about a concept that holds all the ideals of what should be the man of the year 2021. representing different apptitudes like humor, caring, vulnerability, intelectuality, aging together, genderfluidity...

Photography by Isabel Rovira Styling by Carla Ruiz Hair & Makeup by Almudena Traver Model by Brendon Reilly from Carmen Durán Agency Special Thanks to El Vestidor Vintage & La Vespa Roja

Fashion by Pellicer, Calvin Klein, Hugo Latorre, Vicristal, Levis, La Vespa Roja, Jean Paul Gaulthier, Siamo Studio, Loewe and Paul Smith

L'enfant

6 February. 2021 - Exclusive Editorial

Photography by Jordi Terry Styling by Maria Undo Model by Daniel Calvo from Carmen Duran

Fashion by Paloma Wool, Marginal, Laura Rikman, Ralph Laurent, Palomo Spain, Pellicer, Maria Undo and Enol Blasco

Time Distortion An Experimental Clinic

Time Distortion An Experimental Clinic

5 February. 2021 - Exclusive Editorial

This commonly occurs during intense hallucinogenic experiences and seems to stem from the fact that during an intense trip, abnormally large amounts of experience are felt in very short periods of time This can create the illusion that more time has passed than actually has. For example, at the end of certain experiences, one may feel that they have subjectively undergone days, weeks, months, years, or even infinite periods of time.
Time when we are are abused by unexpected. We are getting hypnotise by the system. Our Editorial shows time travels with angles and distortion including entering different horizons and emotions..We all have the feeling that time has slowed down.

Photography by Grzegorz Bacinski & Izabella Chrobok Art Directing by Keyi Studio Styling by Samantha Pletzke Hair & Makeup by Claudia Fischer Model by Maja Bons from IZAIO Management

Fashion by Felipe Asan Escobar, Ylenia Gortona, Luisa Lauber, Meriska Suparman, Laurin Schuler, Marcel Ostertag, Harley Davidson, Lelektra, Remesalt, Guiseppe Tella, Melisa Minca, Juhin Ko, Jil Sander from Haha You're Ugly Store, Escada and Friedrich Hülskamp.

As Above, So Below

As Above, So Below

4 February. 2021 - Exclusive Editorial

Photography by Gabriel Ponton Styling by Ossy Lion Hair & Makeup by Catalina Sanchez Photography Assistant by Alfredo Ripoll Model by Paola Gomez

Fashion by Alitza García, Gracia Shoes, Mout Jewelry, Laetitia, Pierinna Feoli, Michelle x Bad Girls and Krizos accessories

Planet X

3 February. 2021 - Exclusive Editorial

Photography & Producing by Kimiko Chan Styling by Grigorii Kopa Makeup by Romey.G Hair by Claudia Ma Set Up Artist by Adaline.H 3D Artist by Duyi Han Video Editing by Erjun Peng DP by Jack Assistant by Jianhui Pan & Jinchen Pan Model by Angel from Tiffany Models

Fashion by Maya Li, Jenna Huang, M Super Avenir, Andrey Yarden and Kingping

Gazing Into The Sun

Gazing Into The Sun

2 February. 2021 - Exclusive Editorial

Photography by Tatiana Adamova Styling by Sasha Znakharenko Hair & Makeup by Oksana Lyalikova Photography Assistant by Katerina Zhitnikova & Olga Cherna Styling Assistant by Lidiya Chigireva Model by Polina Posuhova

Fashion by Max Mara, Mango, Alesya Balamutina, Emporio Armani, Weekend Max Mara, H&M, V4k_dsgn, Marina Rinaldi, Nike and Emporio Armani

Divine Power of Matriarchy. 2030 A.C

Divine Power of Matriarchy. 2030 A.C

1 February. 2021 - Exclusive Editorial

From -25000 B.C to -6000 B.C, women were celebrated for having the healing power, for their knowledge of plants, for giving life. They were celebrated as deities for their powerful intuition and were viewed as precious protective divinities and temples of Love. It’s only recent that the society became patriarchial in a bad way. Let’s celebrate the Divine Matriarchy in a fair way to make people remember that women are not the male fighters. Let’s simply celebrating the power of the Feminin. Here the photographer Kimdary wants to tribute to the divine matriarchy, by showing two divinities during the ritual of the protection of nature, territory and planet with the healing power and Love.

Photography, Art Directing, Styling and Casting by Kimdary Hair by Vincent Brière Makeup by Vincent Brière & Virginie Desfontaines Model by Youna Virus from City Models & Marina Genovese

Fashion by Grégory Assad, Møsaïs, Balmain, Xuan Paris, Zero Point Dix, Yves Saint Laurent, Jingers Jewelery Box, Zara, Naouba, Cosmoparis, Marque Perruques, The New Designers, Victoria Secret and Free Lance.

Ajna

31 January. 2021 - Exclusive Editorial

Lunar

30 January. 2021 - Exclusive Editorial

Digital Photography & Art Direction by Chiara Rigato Analog Photography, Polaroid and Makeup by Indigo Duo Styling by Filippo Sandini Model by Arianna Spada

Fashion by Bogdan Salau, Giulia Collesei, Claudia Potycki, Giacomo Nalio, Andrea Bolzonella, Nike, Giulia Sachespi and Saverio Rufini

Thread of Grief

Thread of Grief

29 January. 2021 - Exclusive Editorial

The editorial "Thread of grief" is inspired by the agony of melancholia and refers to the Japanese philosophy of mono not aware: literally "the pathos of things". It is the awareness that everything exists temporarily. The fleetings of youth, the fading of romance, or the changing seasons are not to be mourned, but cherished and appreciated in their impermanence, for that is where the beauty comes from.

Photography by Ilaria Primerano Styling by Natália Novotná Hair & Makeup by Anna Jerich Photo Assistant by Manuel Bonfitto Model by Gail Pelizzari from Women Direct Milano Special thanks to Studio Alzaia 192

Fashion by PierAntonioGaspari, PierAntonioGaspari, Re-Hash, Berwich and Tagliatore from Domingo communication, Sfizio, Gianluca Capannolo, Malone Souliers, Beatrice B and Chie Mihara from Attila and Co, Romeo Gigli & Judy Zhang from Teresa La Fosca, Yiting Ambra Li

A Grand Gesture

A Grand Gesture

28 January. 2021 - Exclusive Editorial

Photography by Raina Bell Styling by Sasha Leon
Makeup by Tess Garvey Model by Charlotte Beck from NOVA Management

Fashion by Miri Miri, Ganni, Bottega Venetta, Jockey, Marine Serre, Paskal, Chanel, Refash Studios, Sleeper, Lucille Reynolds and Celine

On Now Interview Series #6

On Now Interview Series #6

27 January. 2021 WITH BRAND SINOBI

ONNOW “WHAT’S ON?” Interview Series Questions for SINOBI

Merci, Mais Je M'en Vais

Merci, Mais Je M'en Vais

27 January. 2021 - Exclusive Editorial

Photography by Alma Rosaz Styling by Neev Marcel & Lauren Adriana Di Leva Makeup by Evan Huang Hair by Tim Furssedonn Styling Assistant by Sal Miladi Model by Lena Wro from Named Models

Fashion by Tiana Jewel, Simone Rocha, Ostwald Art Couture Bags, Nofa, Monique Lee Millinery, Alexander McQueen, Kyle Ho, Natacha Marro, Misa Harada, Noir Kei Ninomiya, Sorapol, April and Alex, PK Bijoux, Kalda and Givenchy from Karla Otto

The End

26 January. 2021 - Exclusive Editorial

Reproducing the celebration of Christmas as a way to redefine it. It shows a family holiday and deep personal feelings associated with it. The artwork emphasizes an author’s old experiences, fears and complexes, that translate into six characters - members of a feast. Each character is a collective image of personal remnants of the past.

Photography & Art Directing by Marussia Skopintseva Styling by Zoya Prosekova Hair & Makeup by Alexandra Zamyatina Photography Assistant by Alexandra Paneva
Model by Alexander Guryev, Alexeyeva Vicoletta, Svetlana Efremova, Eduard Kashporov and Marussia Skopintseva

Fashion by Vertigo, Evgeniya Barkova, Lana Morozova, Dr. Martens, Void Shoes, Topshop, Off White, Kruzhok, Archivator vintage and Calzedonia

Sparkling Euphoria

Sparkling Euphoria

25 January. 2021 - Exclusive Editorial

Photography by Alina Mashkova Styling by Marie Benediktova Hair & Makeup by Inna Karaush Model by Tatyana Bryk from The Agent

Fashion by Nadya Dzyak, Katrine K., Panove, Gudu, Malva Florea and Kachorovska

Y Project FW21

24 January. 2021 - Paris Collection

Y/PROJECT CHALLENGES THE STATUS QUO

Starting this season, Y/PROJECT merges men’s and women’s wear into one unified collection that will be presented twice a year during Paris Men's Fashion Week.
Glenn Martens has decided to break away from the intense pace of four fashion weeks a year in order to free more time for creativity and experimentation.

Creative Director Glenn Martens unveils for Autumn-Winter 2021 a virtual runway show set in utter darkness where models walk to an opera soundtrack. Marking the brand’s evolution to an established house in the Parisian fashion landscape, AW21 is Y/PROJECT’s largest, most ambitious collection to date.

This new season is a lesson in blurring the lines of the ordinary and challenging the accepted norms of garment making.

Silhouettes twist and twirl, creating sinuous curves that seem to be frozen in time. A metallic wire directly integrated into the fabric, an innovative design concept first explored for AW17, turns pants, skirts, dresses or jackets into an opportunity for playfulness and versatility. Bourgeois equestrian-print knitwear can go rogue as the wires are distorted and morphed into abstract shapes. This new iteration of Martens’ disruptive signature aesthetic is prolonged into a new line of must-have malleable bags - clutch, tote bag and shoulder bag.

Necklines are multiplied, transfiguring classic pieces into modular must-haves, from coat and jacket to sweaters and tank tops. A fleece hoodie can alternatively be worn as a crew neck, polo neck or turtleneck. This design feature brings a baroque feel to familiar pieces.

Double-layered pieces are another example of mind-bending designs: shirts and shirt dresses are doubled with an extra buttoned layer of fabric which can be styled in manifold ways, from formal to fully deconstructed, allowing maximal expression of individuality.

Y/PROJECT signature styles - multi-layered tulle leggings, panel-detailed coats, sweaters and pants - are still punctuating the collection, and are joined by new showstopper designs such as the trompe l'oeil western removable denim chaps. The rose-shaped earrings from SS21 have inspired a new romantic yet pop jewelry range inspired by hibiscus, forget-me-nots and daisies.

While continuing the effusive and versatile silhouettes the label is known for, this season Glenn Martens is creating perfectly readable yet bold concepts running consistently through the collection.

THE COLLABORATIONS

This season, Y/PROJECT extends its collaboration with outerwear expert Canada Goose to a rainwear capsule, including oversized parkas and capes.
The Paris-based label also partners with Brazilian pop icon Melissa on a line of shoes, featuring baroque mules and Persian rug slides.

Y PROJECT x MELISSA

“The Y/PROJECT x Melissa shoe collaboration is a nod to Victorian vases, profusely
adorned and embellished, merged with the popular British tradition of porcelain vases
shaped as miniature court shoes, distorting the idea of preciosity. The design ethos of
PROJECT has always been about the blending and bending of historical references and pop culture, of past and present, of high and low. This eco-friendly collaboration reflects
a girl’s dream to wear a crystal shoe but with all the comfort Melissa is renowned for.”
-Glenn Martens

Y PROJECT x CANADA GOOSE

“The second chapter of the Y/PROJECT x Canada Goose collaboration is exploring a new dimension of technical and functional outerwear: the protection from rain. We imagined extra-long waterproof overcoats and capes, covering up the body from head to toe, with drawstrings on both sides in order to create draped volumes reminiscent of opera curtains from the Belle Epoque. The signature twists of Y/PROJECT, versatility, playfulness and historical references, remain the guideline of this new collaboration with outerwear expert Canada Goose.”
-Glenn Martens

Uniforme FW21

24 January. 2021 - Paris Collection

Though still a fledgling brand, UNIFORME has already earned industry recognition for its ecologically sound, plastics-free approach to fashion design: in 2021 it was selected for the “Sustainable Style” initiative at Pitti Uomo 99 for the second consecutive year.

For its Fall-Winter 2021 collection, UNIFORME founders Hugues Fauchard and Rémi Bats transpose their ethos of conscious minimalism, uncompromising quality, and a flair for military-inflected tailoring to the Ivy League.
The underlying idea: what if the world’s future leaders, graduates of these elite institutions, were required to study environmental protection?

College stripes lend distinctive flair to a navy loden coat with white lining or lend an extra dash of character to cozy ribbed sweaters, while a cross on the breast pocket of a thick navy wool jacket evokes the fraternity life and patch elbows recall a hallmark of campus style.

Shirts are by turns fluid or boxy, in solid earth tones or checks. The rugby polo informs a versatile popover overshirt with tapered sleeves and a small, practical flap pocket in back; a wax coated Econyl®️ shirt is designed to take on the patina of time. Generously cut, pleated trousers include tobacco-colored chinos in cotton gabardine, forest green corduroys, and a workwear-inspired jeans/chino hybrid with deep cuffs. The brand’s signature shorts in double cotton weave, like its collared sleeveless sweater, call to mind vintage uniforms. A military-inspired dark navy overshirt in zero-emission Italian wool reflects the brand’s commitment to natural, small-batch sourcing, and proudly retains its original flecked aspect while also sporting savvy details like a beveled inner pocket.

Swinging by the natural sciences department, a special thematic grouping nods to the work of the American botanist John Ernest Weaver in the first half of the 20th century. An specialist in prairie fauna and the ecological relations of roots, the professor photographed his subjects extensively; on selected pieces, such as a revisited medical blouse and a hoodie in tailoring wool, his images now appear in positive and negative prints, a visual reminder of nature’s raw beauty. An oversized white mackintosh with side slits alludes to old-school lab coats.

Adding to the versatility of these looks are removable knit collars, scarves that do double duty as hoods, and striped grosgrain arm bands that give shirts an extra shot of color.

Also new this season is UNIFORME’s Golf derby made in collaboration with J.M. WESTON: crafted in black grained leather with a triple sole, this handsome neo-classic features an extra twist in contrasting off-white laces and Goodyear stitching.

Moonbeam

24 January. 2021 - Exclusive Editorial

Photography by Lee Seen Styling by Lee Woojung Hair & Makeup by Jung Hyeran Set Design Team by Oori Model by Mirim

Fashion by Zara, Gimmetheyoung, Baekro and Carlonne

Andrea Crews FW21

Andrea Crews FW21

23 January. 2021 - Paris Collection

Andrea Crews turns 18 in 2021!

In January, the brand presents a unique pieces capsule, composed exclusively of its iconic models revisited and upcycled.

The clothes will be featured in a original video and sold in "See now, buy now". More than a digital show, the film highlights the work process implemented: how upcycling is created, declined, transformed.

Between low tech and high tech, Andrea Crews here calls on 3D resources to model the outfits. The video shows the dialogue between the infinite possibility of digital creation and the reality of craftsmanship.

Experimenting with materials and shapes blurs the lines between street and haute couture. The styling questions the notion of transformation: man / woman - beautiful / ugly - wearable / immovable and places streetwear within an innovative and joyful plastic field of expression.

Namachecko FW21

Namachecko FW21

23 January. 2021 - Paris Collection

Through The Looking Glass

Through The Looking Glass

23 January. 2021 - Exclusive Editorial

Creative Directing & Photography by April Ru Wan Makeup by Lucy Luo Model by Ruan from Esee Models Location by Shanghai, China

Fashion by No Dress, GCDS, Bottega Veneta, Rolling Acid and Zara

GmbH FW21

22 January. 2021 - Paris Collection

'Welt am Draht' ('World on a Wire')

The GmbH AUTUMN 2021 digital show is part of Reference Festival, Berlin and Paris Fashion Week. The film premiered on their respective platforms simultaneously.

The GmbH Autumn 2021 collection lends its title from Rainer Werner Fassbinder’s Sci-fi epic from 1973. Originally created as a series for German television, it suggests that this entire world exists entirely inside another world, perhaps as a computer simulation.

The idea of our lives existing entirely as a simulation seemed like an apt analogy of our times.

The AUTUMN 2021 collection was made in a desire to counter this anxious existence, and is intended as a hopeful suggestion.

"We started by building a men’s collection with silhouettes and techniques that refer to mid-century couture. We wanted to create clothes of dreams, rather than the mundane pragmatism of our every day lives. An escape from the banality of our realities.

All the garments suggest a life anywhere, but inside our homes. Whether it means going to the opera or the club, hiking, skiiing, horse riding or cruising. You choose your adventure."

Ernest W. Baker FW21

Ernest W. Baker FW21

22 January. 2021 - Paris Collection

A dream is a road to the unconscious. But what if your waking life feels just as surreal?

An awakening, with sensations clinging to the senses. Images coming back in flashes. Memories slipping out of grasp the more you focus on them. A feeling of uncertainty as dreams blend into reality. Anxiety and isolation beating at the edge of our consciousness.

For the past few months, we have felt in the grips of an uncontrollable reality. As business owners, uncertainty, anxiety and stress have been a constant in our lives. As creatives, this has forced us to examine what mattered and what we wanted to say, within this ever-shifting framework.

If we have to roll with the punches right now, we wanted to build the aesthetic around it. Instead of clinging to the foundation of the brand, we looked at the spaces where reality crept in.

That meant breaking away from the perfectionism of the traditional masculine wardrobe that has been our signature, by embracing the casual elements that are inscribed in our collective memory as off-duty gear – the print t-shirt, tartan trousers, but also a lush robe that doubles as a coat. The handmade mixed in with the tailored. Layers that create a silhouette as seamless as your day.

Throughout, we used roses, thorny beauties who marry harshness and softness, as a graphic motif. For botanical buffs, their names too are symbols of Ernest W. Baker: Americana, Belle Blonde, Sterling Silver.

To bring the season to life, we turned to the cinematic, not for its storytelling power but for the aesthetic feel that half-remembered dreams, and the past year, have left us with.

The foundation of the video is the feeling of a lucid dream. Dreamy sequences, strong colors, beautiful frames, a hint of stress – the universe created by Wong Kar-Wai in Falling Angels. A rush of emotion, feelings rather than words, a bittersweet palette – the Wings of Desire unfurled by Wim Wenders. Surrealist vistas, creeping unease, memories yet to happen – David Lynch taking a turn into Mulholland Drive.

What we strongly believe in at Ernest W. Baker is that reinterpreting the past serves to inspire the present and transform the future. And right now, we have only one certitude: even the worst of dreams will eventually fade into the wakefulness of a new day. Here’s to a good morning ahead.

Inês Amorim & Reid Baker Viana do Castelo, Portugal January 2021

PHOTOGRAPHY
VLADIMIR KAMINETSKY
STYLING
MAURICIO NARDI

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