S H K O U R A
C A M P A I G N
2 0 2 1
published by Domenico Kang
16 February. 2021
SHKOURA is a young Ukrainian brand that produces clothes following trends, fashion and time.
The brand's mission is conscious production and deliberative rational consumption. All products are made without use of electricity and other resources that can drain the planet.
For example, the fabric for products is woven by hand on 18th century samples of a loom, then dipped into a mountain river and dried in the open air. The final appearance, size and weight of the product depends on the temperature of the water in the river and air, speed of the stream and power of wind. All products are hand-sewn. Creative, manual and natural processes give rise to a unique product, unlike the previous ones and the next. It is a kind of thing you want to keep safe and after given by inheritance.
The brand also has a line of dresses, shirts and accessories made of linen, also hand-woven and hand-painted.
Photography & Art Directing by Iena Gracheva Styling by Tatiana Semenkova Hair & Makeup by Oksana Laskina & Margarita Buzova Casting by lena Gracheva & Tatiana Semenkova Photography Assistant by Artem Zaodno Model by George Kudrenko, Katya Pavlova, Uzok, Alisa and Evgeniy Eliseev