12 December. 2022 - New Collection Collection summary The collection name is “NOITALIHINA”.It‘s the reversion of word “Annihilation”. The concept is Showing the process about discover the multiple personalities physicalized in peoples anxiety. Represent mental state visualization. The keyword is Distorted/sharpness /unbalanced…Which is represent the mental state division of people. I think People's increasingly depressed emotions are distorted theirs mentality. Which is effect people's appearance. I translated this emotions to different structures in different categories. It's more like something that takes root from the mentality and eventually materializes. I resist and merge with me on the other side. and I want to keep the vision of this moment of struggle and present it. Self introduction I’m Sun Mingze. Fashion design student based in Florence and currently studying in Institute POLIMODA. I’m focusing on Avant-garde fashion and always translate the concept from contemporary architecture/installation. I like to catch the granularity in life, between square inches. Every minute and second is extremely dynamic and full of details. I‘m intoxicated by this immortal moment. The process of experimentation often excites me the most, rather than the moment I finish the work . I enjoy the freshness of discovering unexpected things. It's like a kind of sensory stimulation. This is also the motivation for me to have high execution for work. Fashion Design by Mingze Sun Art Direction & Photography by Tuicarolister Model by Mingze Sun, Linyi Zhang and Gabriele Venturi
Introducing Qian Wu’s lasted collection
25 April. 2022 - Interview with Qian Wu Qian Wu is a designer based in New York, U.S.A. Originally from Changsha, China, she moved to New York to further her studies in the field of design. She has strong values and looks to create fashion designs that bring the future forward and create sexy, strong, yet functional wear. Qian is a strong believer that functional clothing does not have look or be boring. We had the chance to interview her about her philosophy, designs, current and future collections and aspirations for the future. Here's what she had to say.
Vitaly Introducing The New Logo Glyph
22 March. 2022 - 2022 Spring Collection “GLYPH” A word used to describe both ancient pictographs and modern computer characters—a timeless symbol that conveys meaning without words. For Spring 2022, Vitaly is proud to unveil its new visual identity, featuring a contemporary wordmark and accompanying logo, the Glyph. The Glyph is a symbol of Vitaly’s future—one that is genderless, inclusive, and sustainably produced with 100% recycled stainless steel. As well as brand new pieces being released, the spring collection also sees signature Vitaly pieces such as the Riot, the Integer and the Frenzy (to name a few) reworked with significant hardware changes to showcase the new Glyph logo. The new collection will be available to buy on 22.03.22 exclusively at www.vitalydesign.eu.
Mimi Wade SS22
26 October. 2021 - For Immediate Release For Spring/Summer 2022 Mimi Wade goes back to Hollywood. Having relocated to Los Angeles during the pandemic to be close to her grandmother, Wade’s new collection draws inspiration from the City of Angels, with artists Petra Collins and Moni Haworth capturing the clothes in their natural habitat. Wade’s Granny Pammy, an actress and model during the Golden Age and a lifelong influence on the designer, is immortalised in flaming prints across a black satin a-line skirt and a draped black chiffon dress. This exploration of legacy is continued via Wade’s frequent visits to vintage fairs, where faded tees from the last few decades were sourced and then remade, like scouted starlets. The emblems and motifs on these upcycled pieces conjure up tourists past - an American Express logo meets a gentlemen’s club; a Disneyland sign looms over a cocktail menu. Lace hems and inserts marry the sporty Americana with a more traditional glamour, while some shapes recall cheerleading uniforms, bordered with imagined team colours in muted purple and shocking fuchsia. A new party dress silhouette is introduced in two different fabrics, green moire and pink satin, harking back to the exaggerated elegance of the 1980s. Wade also revisits some of her own signature styles including the ‘Fran’ cardigan which debuted at Autumn/Winter 2020. Made from brushed mohair worthy of Ed Wood and trimmed with a spray of ostrich feathers at the collar and cuffs, the knit returns in a variety of new hues: pink, baby pink, lilac and teal. A ‘ballet’ dress in fluorescent mohair with feather trim evokes a dancer’s costume, while the twinset is reinvented in a snow white micro-sweater with heart-shaped cutout, delicately embellished with Swarovski crystals and paired with matching mini skirt, thong and cat bonnet. Wade’s mohair bikini has also been updated, now accompanied by fluffy biking shorts, cropped cardigan and pink bunny ears; a descendant of cartoon rabbit My Melody, Playboy playmates and even Harmony Korine’s warped American odyssey Gummo. Collins and Haworth situate the looks in an appropriately cinematic LA fantasy; girls lounge by the pool, wander around a gilded mansion and eat fast food on a private jet, dazzled by the spotlight or just the blinding California sunshine. Words by Liberty Mcanena Photography by Petra Collins & Moni Haworth Styling by Dogukan Nesanir Hair by Evanie Frausto using Aveda Model by Bambi, Alientits, Liliana and True
31 May. 2021 - SS21 Collection MARK FAST reveals #MarkFastFriends - visual stories on playful mix of signature knitwear and stylish urban wear. Always focusing on new generations culture, MARK FAST is introducing fresh and dynamic styles for SS21. Washed-out 80s inspired denim, combined with MARK FAST continual love for neon graffiti prints, typography inspired geometry, creates the modern look for a better days. MARK FAST’s version of 90s high school rebels attitude and silhouettes with a signature body conscious knitwear forms a perfect styling direction for gen Z kids. #MarkFastFriends visual stories are a journey around Los Angeles filled with joyful moments of youth, spring and friendship. Director by Logan Rice 1st AC by Justice Ott P.A. by Maximo Borisonik VHS Op by Cara Friedman Producer by Andre Lomov Glam Team by Barbara Lametza Produced by OTM Creatives Casting by Marcella, Aurora, Zariya, Emily, Maly, Hudi, Seb, Liam and Matias Music by Izzy Lindqwister Brand by Mark Fast
Mundane Campaign 2020
9 December. 2020 - New Campaign Director by Chris Arader Shot by James Defina Makeup by Leah Carmichael & Landyn Model by Kayla, Roxy Ferrari, Stockz, Taylor Olowin, Kiley Garcia, Luca Di Fabio and Sarah Rogowskey
'Bing' New Collection
4 October. 2020 - New Collection. New York based fashion brand ‘BING’ New Collection.
12 August. 2020 - New Collection. Photography by Nick Glover Styling by Bailey Womack Hair & Makeup by Kelsey Ikeler Model by Sarah(Essentials Collection) & Marisa(Heirlom Collection)
Collini Milano a Love Declaratiion
15 July. 2020 - New Collection. The Milanese Maison speaks of the value of rediscovery and a renewed admiration for enduring beauty post-COVID-19. Milan, July 10, 2020 – The fashion industry is undoubtedly one of the most damaged by the COVID-19 pandemic, prompting a sudden reorganization of the entire system, proven in the past weeks by the strategic decisions taken by many fashion houses. Alongside this reshuffle has been a return to almost normal life in many countries – and with it an innate optimistic desire to rediscover and orient with treasures previously taken for granted. This desire underpins COLLINI Milano’s newest campaign: A LOVE DECLARATION – a visual gesture that fuels a rediscovery of renowned Italian architecture and iconic places in Italy with the insertion of iconic Collini pieces. “2020 is teaching us that luxury today is the ability to transfer values, visions and dreams across generations,” says Carmine Rotondaro, CEO and Creative Director of Collini Milano. A LOVE DECLARATION creates a marriage between the most iconic pieces of COLLINI Milano and stunning Italian architecture, doing so by focusing on the rebellious and passionate spirit that makes the maison so ready for the new post-COVID-19 Renaissance. "I believe that the secret that will bring our fashion world back to success lies in our values, traditions and our innate love of beauty," adds Rotondaro. A LOVE DECLARATION emphasizes these values and brings to the surface an emotional need to reorient with the beauty around us. Showcasing Italian vistas from the wonderful cities of Rome, Florence and Venice, without forgetting Capri, Pisa and Perugia, Collini is declaring love for what is and what remains. The maison sounds a clarion call to cherish the spaces and places that await a new wave of love and admiration. “The whole of humanity has been tested in the past months in a completely unpredictable way, and the effects of this situation are still being revealed in many ways and on many levels. Our cultural heritage, handed down from generation to generation over time, today represents our greatest legacy and A LOVE DECLARATION is an ode to these gifts.” concludes Rotondaro. Collini’s new campaign is a nudge forward and a reminder for the world to love the beauty and majesty that remains (post COVID-19) beginning with a selection of Italian treasures that are near and dear to the fashion house. About Collini Milano: Collini is a luxury Italian fashion house founded in Milan in 1937. The brand was established by a family of couture makers who specialized in producing fashion for the gallant and glamorous at heart. In 2016 Collini was acquired by Carmine Rotondaro who mandated the evolution of the house’s multidecade heritage to the creation of prêt-à-porter collections and accessories that gesture to the bold and boast genderless intrigue.