The sleek, wood-paneled offices of Madison Avenue, the hum of typewriters, the clink of ice in a glass. What if the 1960s had been a matriarchy? What if the boardrooms, the late-night strategy sessions, the ruthless deal-making, were all dominated by women? In this reimagined world, femininity is the sharp edge of a well-honed knife. Charisma, control, and cold calculation belong to the women at the top. Using the aesthetics of Don Draper in Mad Men and Patrick Bateman in American Psycho how can we re-imagine this in a matriarchal world? What if woman ruled the 60’s and its offices? The New CEO explores the aesthetics and ethos of mid-century power through a new lens, one where women are not just in the room, they own the room. The office becomes a stage for control, obsession, and quiet brutality.