Crush Boys is a project that explores the boundaries of gender, cultural influence and beauty standard through the lens of teenage girl’s crush. The project is dedicated for women’s fantasy by creating 11 fictional characters that reflects the young women’s crush and attraction. Through the reinvented characters, the project recreates the archetypes of ‘attractive men’ that is shaped by different cultures and pop culture influence. 

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PART 1. Title : Crush Boys I 

Art Direction by Semi Yang Photography by Charlotte Haulot Styling by Victoria Prieto Makeup by Reina Kim Hair by Angele Fumey Starring by Band boy : Simon Liber, Emo boy : Sana Dengmanara, Gamer : William Besson and Rapper : Tristan Chenaille from Axelguerfal

 

 

Fashion by Mans, Collusion, The Pack, Solène Lescouët, 22, New Rock, Weisheng Paris, Georgie Salama and Plastic Ark

 

PART 2. Title : Crush Boys 

Art Direction by Semi Yang Photography by Min Paran Styling by Hyosun Choi Hair & Makeup by Daye Yang & Dahyun Jeong Starring by Lovesick boy : Ko Eun Woo, Ice hockey player : Gwanwoo Park, Asian boss : Chanwoo Kim and Boxer : Marco Ferraiuolo

 

 

Fashion by Jimin Lee, Phenomenon X MCM, Martine Rose, Christopher Shannon, Dong Gun Lee, Adidas, Leotard, N/A, Plastic Ark, Arles, Gocori, Marithé + Francois Girbaud and ASYM

 

PART 3. Title : Crush Boys III 

Art Direction & Photography by Semi Yang Styling by Yura An Makeup by Maude Gobet Hair by Yili Dong Set Design by Maya Agam Starring by Narcissist : Samuel Elie from 16PARIS, Camboy : Achraf Djeridi from Stefan Varicak Model Scouting and Preppy boy : Theo Lobry

 

Special Thanks to Sheriff Projects

 

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Fashion by Marine Serre, Soeur Tokyo, Asyou, Maison Close, Weisheng Paris, Roberto Collina, Zara 

Pengtai, Asos, The Frankie Shop, Amaury Paris and Cos