COLLINI MILAN0 

A LOVE DECLARATION

A tribute to famed Italian treasures
15 July. 2020
New Collection.
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BEST EDITORIAL 

OF PAP MAGAZINE

IN JUNE

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BEST EDITORIAL 

OF PAP MAGAZINE

IN JUNE

The Milanese Maison speaks of the value of rediscovery
 and a renewed admiration for enduring beauty post-COVID-19.
 
Milan, July 10, 2020 – The fashion industry is undoubtedly one of the most damaged by the COVID-19 pandemic, prompting a sudden reorganization of the entire system, proven in the past weeks by the strategic decisions taken by many fashion houses. Alongside this reshuffle has been a return to almost normal life in many countries – and with it an innate optimistic desire to rediscover and orient with treasures previously taken for granted. 
 
This desire underpins COLLINI Milano’s newest campaign: A LOVE DECLARATION – a visual gesture that fuels a rediscovery of renowned Italian architecture and iconic places in Italy with the insertion of iconic Collini pieces. “2020 is teaching us that luxury today is the ability to transfer values, visions and dreams across generations,” says Carmine Rotondaro, CEO and Creative Director of Collini Milano. A LOVE DECLARATION creates a marriage between the most iconic pieces of COLLINI Milano and  stunning Italian architecture, doing so by focusing on the rebellious and passionate spirit that makes the maison so ready for the new post-COVID-19 Renaissance.
"I believe that the secret that will bring our  fashion world back to success lies in our values, traditions and our innate love of beauty," adds Rotondaro.  A LOVE DECLARATION emphasizes these values and brings to the surface an emotional need to reorient with the beauty around us. Showcasing Italian vistas from the wonderful cities of Rome, Florence and Venice, without forgetting Capri, Pisa and Perugia, Collini is declaring love for what is and what remains. The maison sounds a clarion call to cherish the spaces and places that await a new wave of love and admiration.
“The whole of humanity has been tested in the past months in a completely unpredictable way, and the effects of this situation are still being revealed in many ways and on many levels. Our cultural heritage, handed down from generation to generation over  time, today represents our greatest legacy and A LOVE DECLARATION is an ode to these gifts.” concludes Rotondaro. Collini’s new campaign is a nudge forward and a reminder for the world to love the beauty and majesty that remains (post COVID-19) beginning with a selection of Italian treasures that are near and dear to the fashion house.
 
About Collini Milano:
 
Collini is a luxury Italian fashion house founded in Milan in 1937. The brand was established by a family of couture makers who specialized in producing fashion for the gallant and glamorous at heart. In 2016 Collini was acquired by Carmine Rotondaro who mandated the evolution of the house’s multidecade heritage to the creation of prêt-à-porter collections and accessories that gesture to the bold and boast genderless intrigue.